Acquisition Marketing Officer

Your new company
You will join a large Marketing and Communications team, with a key role in the delivery of high-performing student recruitment campaigns and engaging content to excite, inspire and convert the next generation of students.
Your new role
The role focusses on creating awareness and engagement with prospective UK undergraduate and postgraduate students, working closely with the Communications, Insight, Creative and Digital functions to deliver integrated, multichannel, content-driven campaigns.
You will lead the planning and delivery of these paid digital campaigns (involving a wide range of digital media including paid search, social media, programmatic, digital radio and VOD) working with our media agency and supported by a team of two Acquisition Marketing Executives.
You will also work with our media agency and other teams within Marketing and Communications to deliver integrated communications across our owned and earned channels (including implementing frictionless web journeys), report on effectiveness and make recommendations for optimisation.
What you\'ll need to succeed

• Proven experience of delivering effective paid campaigns across a wide range of digital media
• Optimising web journeys, working with agencies and managing multiple projects
• Possess an understanding of integrated marketing campaigns and various social media platforms
• Experience of copy writing for multiple audiences and formats
• Excellent written, verbal and organisational skills
• Ability to work with large teams and resources to deliver complex projects successfully

What you\'ll get in return

• 37 days annual leave
• Hybrid working- 2 days per week on-site

What you need to do now
If you\'re interested in this role, click \'apply now\' to forward an up-to-date copy of your CV, or call us now.
If this job isn\'t quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.

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