Acquisition Marketing Officer

The Acquisition Marketing Officer will be an integral member of the Marketing & Agency department, tasked with devising and implementing engaging marketing strategies to attract potential students. The successful candidate will have a strong understanding of the higher education sector and proven experience in Acquisition Marketing.

Client Details

Our client is a leading higher education institution, boasting a large campus and a diverse staff base. This university is renowned for its commitment to providing high-quality education and fostering a community of inclusivity and ambition.

Description

• Develop and implement Acquisition Marketing strategies to attract potential students.
• Collaborate with the wider marketing team to ensure brand consistency.
• Use data-driven insights to optimise marketing campaigns and improve performance.
• Monitor and report on campaign performance, providing insightful feedback and recommendations.
• Manage budgets effectively to maximise return on marketing spend.
• Ensure that all marketing activities comply with relevant regulations and legislation.
• Build relationships with key stakeholders, both internal and external.
• Stay abreast of industry trends and advancements in marketing technology.

Profile

A successful Acquisition Marketing Officer should have:

• Proven experience in Acquisition Marketing, particularly within the higher education sector.
• Strong analytical skills and experience with data-driven decision making.
• Excellent communication skills, with the ability to build relationships with key stakeholders.
• A creative mindset, with the ability to devise innovative marketing strategies.

Job Offer

• A competitive salary, ranging from £37,000 to £40,000 per annum.
• Generous holiday allowance - 30 days plus standard public holidays and an additional 4 days including the closure of the office between Christmas and New Year.
• An inclusive and supportive company culture, encouraging continual professional development.
• The opportunity to make a genuine impact in the higher education sector.

We encourage all potential applicants who believe they can make a positive contribution to the university's marketing efforts to apply.