Area Sales Manager - retail

My client are a global manufacturing company that are a major player within power products in the Lawn and Garden industry. They are looking for an Area Sales Manager to support dealers within The North and North Wales. They are looking for a candidate that is able to cover the geographical area and has previous Area Sales experience supporting a premium brand. The role is paying 52Kpa and taking on a successful patch that covers:-

Cambridge, Cheshire, Clywd, Derbyshire, Yorkshire, Gwynedd, Lancashire, Leicestershire, Lincolnshire, Merseyside, Norfolk, Nottinghamshire, Powys, Shropshire, Staffordshire and West Midlands.

• Provide the primary personal link between the dealer network and the company and create a proactive working environment and partnership with the dealers at all levels.
• Contribute to the sales and marketing strategy and communicate best practice on marketing and promotional activities.
• Ensure retailers have adequate product and sales training to support their sales objectives.
• Forecast accurately monthly sales, and achieve monthly, quarterly and annual sales targets in line with area and product sales forecasts and budgets, with the introduction of countermeasures where required.
• Manage and motivate franchised dealer staff at all levels to consistently provide our customers with excellent customer service and to achieve overall divisional objectives utilising available tactical resource and products.
• Ensure medium and long term plans exist for the continuing development of the dealers, area and overall network coverage to promote and grow sales within the product groups.
• Liaise, plan and assist with local promotions, shows and PR and utilise the national show programmes to best advantage for the product groups in the area and nationally.