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SalaryAssociate Marketing Manager
JOIN THE COMMUNITY.
Making science better, together.
careers@ioppublishing.org.
Be part of a community working together to make science better. A society publisher with the perfect blend of a not-for-profit purpose and a commercial perspective. Here, we help each other be the best we can be: a team big enough to create impact and small enough to care.
We have an exciting opportunity for an Associate Marketing Manager to join the team on a 12 month fixed term contract.
Role Summary
What will you be doing?
The Associate Marketing Manager will be responsible for creating and implementing the marketing strategy for their portfolio of journals ensuring loyalty of existing authors as well as new authorship. The Associate Marketing Manager will manage the marketing for their strategic area and is accountable for monitoring budget/ROI and achieving annual marketing objectives and KPIs through the implementation of multi-channel marketing campaigns (across email, social, search, in-person and virtual events, etc.)
Key job accountabilities include:
Responsible for performing monthly analysis for their strategic area and setting annual SMART objectives that directly support the Journal Development strategy for their portfolio and products and overall business objectives.
Collaborate with the editorial teams and key internal stakeholders to understand product positioning and campaign requirements
Implement activities identified in the marketing plan to raise awareness, support article usage, content growth and engaging with authors, and recruiting and engaging with guest editors. This could include, but is not limited to, email, social media, advertising, and in-person or virtual events
Make data-driven decisions when setting strategies and objectives, planning campaigns and activities to optimise performance.
Proactively identify and develop customer touchpoints throughout marketing activities and the overall publishing process, to ensure a positive customer experience
Identify opportunities for lead generation by looking at gaps in the marketing contacts database and work with colleagues in the marketing team and data insights team to add relevant contacts.
About you:
The successful candidate will demonstrate:
Able to demonstrate evidence of applying marketing skills and experience at a high level.
Can demonstrate a solid understanding of marketing theory and how to apply this to the role.
Experienced in using a variety of marketing channels and tactics to provide solutions and achieve objectives.
Is able to measure performance against goals, evaluate results and seek improvements.
Excellent communication skills and negotiation skills are essential, as is confidence in communicating with stakeholders, including internal and external customers at many different levels.
Good understanding of the STM publishing industry would be desirable
Good understanding of the importance of GDPR compliance within marketing activities and in working with business partners.
- A degree or professional qualification in marketing or related area is desirable.
We know it is unusual for someone to tick every box so, if you don’t meet all the criteria, but demonstrate most of the skills and experience we are looking for, and have the enthusiasm to work with us, go ahead and apply.
We aim to review applications soon after they are received and will arrange interviews when there’s someone we’re keen to meet, therefore we may conduct interviews prior to the closing date and reserve the right to close the advert early.
Why work with us at IOP Publishing:
Purpose: We are a world leader in the development of electronic publishing for the scientific community - working in the interests of science and scientists, we aim to maximise the impact of the research we publish.
Culture: We offer a truly international culture with offices in Europe, Asia and the US and our reach is global. Our culture is the perfect blend of dedicated and intelligent professionalism, informal, friendly collaboration and authenticity with a social conscience.
Financial benefits: A competitive salary starting from £34,000 (Band B) depending on experience, an excellent pension scheme (up to 12% company contribution), a discretionary annual bonus scheme, a £200 stipend payment on completion of the probation period, and a range of other useful and cost-saving benefits available through our benefits platform.
Health and Wellbeing: 33+ days holiday (including bank holidays), a 35-hour working week, life assurance, cycle-to-work scheme, dental insurance, health care cash plan, and a great positive working environment in our brand new office in central Bristol - modern airy and designed with all of our colleagues in mind – for work and social time.
Flexible Working: The contractual location of this role is our Bristol office, but we have recently moved to a hybrid working model with a dynamic and blended combination of office and remote working, dependent on business and team requirements. As there will not be a requirement for the person in this role to be in the office on a weekly basis, we are open to considering applicants from a wider geographical area who are happy to travel to Bristol on a regular basis likely twice per month.
To apply, please submit your CV through our careers site.
IOP Publishing is an equal opportunity employer. Our goal is to ensure that diversity, equity and inclusion (DE&I) are built into our identity in a way that is natural and sustainable, visible through the work we produce, our company branding, our professional networks and the communities we serve and support, which includes our employees, talent communities and candidates. We particularly welcome applicants from under-represented backgrounds.
We make recruitment and workplace adjustments wherever we can, so please let us know if there’s anything that we can do to support you.
