B2B Digital Campaign Manager

Your new company

My client are a highly diverse electronics and technology brand, whose business includes consumer and professional electronics, gaming, entertainment, and financial services. Providing both B2B and B2C products and services, they are globally recognised and can offer great on-site facilities balanced with home working. Their offices in Surrey and Hampshire offer hybrid working options, and together we are seeking an experienced Campaign Manager to manage B2B Digital Campaigns on a 5-6 month contract.
Your new role
As B2B Digital Campaign Manager, you will partner with one of the business units to understand their business requirements and plan campaigns to meet their needs. You will get requests and gather requirements, plan appropriate digital actions and brief those into the wider digital team spanning CRM/Automation, Social Media, Content, Analytics, and Paid Media. You will project manage all campaigns, being the focal point-of-contact for stakeholders and delivery teams, ensuring all campaign assets are delivered on-time, to budget and to plan. You will use your knowledge of B2B digital channels to plan campaign activities, and organisational project-management skills to ensure they are delivered.
What you'll need to succeed
You will need a broad knowledge of digital marketing channels, ideally in a B2B market, in order to appropriately plan and deliver effective digital marketing campaigns. You don't need to be an expert in all fields (CRM & Automation, Paid Media, Content, Social Media etc.) as you will be coordinating the delivery of work rather than hands-on execution, but you do need an overarching understanding of B2B Digital Campaign management. You will need analytics skills to understand performance data and what it means for future campaign success; evaluating web and customer journey analysis to maximise data capture and lead generation (MQLs). You will also need strong communication and organisational skills to ensure the coordination of all digital activities across channels and the development of suitable tactics to reach the audience and deliver against the forecasted targets.
What you'll get in return
You will receive a daily rate equivalent to an annual salary of £50,000 - £54,000. This contract is for 5-6 months to cover maternity, and you will travel between their offices in Weybridge and Basingstoke on a weekly basis, with 3 days of home working available. You will work in a fast-paced and exciting environment, with a great brand.
What you need to do now
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