B2B Marketing Manager

Who we are
Activate Learning is a pioneering education group with a global reach, committed to transforming lives through our approach to learning.
We see our employees as individuals, empowering them to make the right choices for their ambitions and careers. We value our people as vital to our continued success and aspire to a diverse, open and inclusive environment that provides the motivation for everyone to pursue their career goals and flourish.
When you work for Activate Learning, you're working for an organisation that provides you with the advantages of a large employer, a trusted partner in your career development, and a transformational way of working whilst also investing in building a community environment for everyone.
Together, we will bring out the best version of yourself.
About the role:
Activate Learning are seeking a dynamic and strategic B2B Marketing Manager to oversee and integrate marketing strategies for Activate Learning's new Higher Technical Qualifications (HTQ). Responsible for developing and implementing comprehensive marketing plans, driving product development initiatives, and fostering key stakeholder relationships to maximise market penetration and ROI.
Establishing and maintaining sustainability of the HTQ programme. Achieved through effective marketing strategies, managing the entire process of acquiring and nurturing business leads, coordinating with agencies for effective promotion, and ensuring clear communication within the organisation. .
Location: Hybrid role with flexibility to be located at any of our campuses in Berkshire, Oxfordshire or Surrey with travel to other sites required.
What do you need to be successful as a B2B Marketing Manager?
The B2B Marketing Manager position requires a combination of technical expertise, strategic acumen, and a collaborative mindset to propel our team towards greater achievements. You'll need to skilfully manage stakeholders, utilising your exceptional communication and negotiation abilities to foster consensus and accomplish strategic goals while nurturing strong relationships with key partners.
The ideal candidate will excel in a dynamic setting, contributing to an innovative team that values forward thinking. Your role will involve spearheading innovation, developing clear plans, adeptly managing stakeholders, and thriving in both independent and collaborative settings. Meeting deadlines and achieving targets are also essential aspects of this position.
Preference will be given to candidates with prior experience in similar roles within Higher or Further Education, Training, Apprenticeships, or B2B environments.

• Professional qualification in marketing (CIM) or a related field is desirable
• At least 3 years experience of impactful marketing and communication delivery
• B2B marketing experience
• Experience of working with sales teams
• Strong supplier relationships building experience with a commercial mindset
• Ability to analyse data and present proposals

Why work with the Activate Learning Group?
Here are some of our benefits:

• Enrolment into generous pensions schemes
• Generous annual leave entitlement
• Excellent on-site facilities including free onsite parking, refectory facilities, Hair and Beauty salons
• An extensive Learning and Development programme with a range of CPD opportunities
• Specialised support and development for teaching staff
• Access to qualified coaches for all staff
• Leadership and Management development programmes
• Flexible working opportunities, where appropriate
• A comprehensive wellbeing programme including access to the Fika and Everymind app
• Mental Health support including access to Mental Health First Aiders
• Employee resource groups
• Employee Assistance Programme
• Cycle to work scheme
• Refer a friend vacancy incentive
• Access to student discount programmes

Applicants should apply at the earliest opportunity, closed vacancies will prevent application form submission.
Applications are reviewed and shortlisted on a rolling basis, we reserve the right to interview, appoint and close adverts.
Activate Learning is committed to safeguarding and expect all our staff to share this commitment. Successful applicants will be required to undergo a DBS check at the appropriate level.
Applicants must be eligible to work in the UK, we do not sponsor work permits. Work permits from other organisations are unacceptable as proof of right to work in the UK.
Applications are encouraged from all candidates who meet or exceed minimum criteria, regardless of age, disability, gender, orientation, race, religion or ethnicity. Activate Learning are committed to employing people with disabilities and will ensure our recruitment process is inclusive and accessible. If you require any reasonable adjustments either at application or interview stage please contact the talent team directly.
Recruitment agencies who submit unsolicited CVs to any partner or employee at Activate Learning, have no authority to enter into an arrangement. Recruitment agencies engaging with Activate Learning Talent Team will be on our PSL.
The closing date for applications to this role is 28/02/2024