B2B Marketing Manager – Financial Services/Fintech

Our client is an award-winning Financial Service company providing an innovative platform in the Corporate Bond space. Founded in 2015 they have seen good growth and have plans to expand the business and their offering over the next few years. Through their ground breaking trading technology they provide access to institutional Corporate Bonds of large UK corporates from £100 instead of £100,000.

The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.

Responsibilities

• Write excellent, creative and original copy
• Understand that social media is not just about content but engagement so you must be a specialist in retweeting, @messaging and using trending hashtags as well as sourcing key influencers and blogger opportunities
• Identify and engage with influencers to increase overall brand awareness across social networks such as Twitter, Instagram, Youtube and Linkedin
• Analyse all social media data and adjust content to ensure maximum engagement. If content is not performing well, create a strategy to improve.
• Stay up to date on new social media tools, best practices and trends
• Develop and execute social strategies that meet the goals of our team
• Follow up on day-to-day activity on our feed and the financial market and promote the top stories on external social networks
• Track benchmarks and set campaign KPIs
• Participate in the development of paid social strategy; and support other social initiatives as needed
• Design and execute a cross-channel social content calendar that leverages the strategy and strengths of the Brand
• Lead our company-wide social media efforts
• Serve as an internal champion and expert in social policy as it relates to employees, user-generated content, privacy, contests and campaigns, etc

REQUIREMENTS

• 3+ years of social media B2B marketing experience
• Deep knowledge of social platforms, popular listening tools, and industry-standard publishing tools
• PR - writing press releases and reaching out to the relevant newswires
• Industry awards - ensuring the company receives awards to raise the profile
• Source speaking slots for Senior Management
• Excellent writing skills; strong editing skills with attention to detail, English proficiency is a must - Spelling and grammar must be perfect.
• Knowledge in the influencer marketing spaces
• Design sensitivities and basic abilities in this field
• Proven ability to work well under pressure and adapt quickly to changes while keeping calm under pressure
• Effective time and project management skills
• Good presentation and organisational skills
• Excellent work ethic and a positive, can-do attitude
• Creative thinker, fast executioner with a professional attitude.
• Able to work cross-functionally across many teams in the company
• Able to conduct analysis of statistical information
• Skilled at planning, organising, prioritising and executing simultaneous projects and activities
• Curiosity and ability to research

NICE-TO-HAVES

Passion for finance and tech

Paid Performance Media experience is a plus

Advanced degrees in communication, marketing, or any related field

Copy-writing experience - a significant advantage

Excel and data analysis skills

Hands-on knowledge of digital media tools – Digital photography, basic Photoshop/photo editing skills, knowledge of apps commonly used for creating social content; basic video creation/editing skills