Brand Activation Manager - Jd

Purpose & Overall Relevance for the Organization:

Manage the planning, co-ordination and execution of key brand campaigns to drive enhanced  brand performance within a key global account, ensuring plans are aligned to the overall marketing strategy to drive market share growth, increased sell-through and brand heat.

Key Responsibilities:

• Manage the creation, development and delivery of key Brand Activation plans, to support the JD marketing strategy and calendar across all channels whilst ensuring best-in-class execution
• Deliver and adapt brand toolkits to ensure relevancy of toolkits across all channels, identifying requirements for bespoke tools and localized extensions where relevant
• Drive trend and consumer-relevant partnerships across cultural, talent, and activations, to engage our core audience and increase brand consideration
• Effective management of multiple external agencies and scoping of new agency requirements
• Influence the seasonalaccount marketing calendarto ensure adidas wins at the point of purchase by category, in key doors and against the agreed KPIs
• Understand product, customer and consumer needs across all channels to inform planning and investment decisions
• Build and execute innovative and creative new channel strategies, to connect with the consumer in relevant spaces
• Collaborate with global market counterparts to ensure consistency of the adidas brand across JD’s global estate
• Collaborate with key internal and external marketing leads to ensure alignment in objectives and to leverage key strategic or commercial opportunities to drive future digital and retail growth

• Create and own seasonal critical paths, ensuring enhanced planning and on time in full delivery across all workstreams
• Ownership of budget planning, reporting and measurement of success across all campaigns and channels, formulating clear commercial decisions regarding investment priorities

Key Relationships:

• Sales
• Merchandising
• Brand Activation & Communications
• Global / European Business Units
• External customer Marketing team
• Retail Space Management & Visual Merchandising
• Sports & Culture Marketing
• Global & Local Agencies

Knowledge, Skills and Abilities:

• Solid experience in marketing and campaign planning across retail, digital, social, paid media, events and content creation
• Highly creative with a strong vision
• Strong consumer knowledge, with the ability to make informed channel recommendations
• High professional maturity
• Highly collaborative with strong communication skills
• Strong influencing and decision-making skills
• Experience in creating and implementing new processes
• Strong commercial awareness, with ability in analysis and reporting
• Proven ability to work to tight deadlines and under pressure in a constantly changing environment
• Strong Microsoft office (Word, Excel, Powerpoint) skills and ability to adapt to internal systems
• Fluent in English

Requisite Education and Experience / Minimum Qualifications:

• University degree in marketing preferred
• Omnichannel marketing experience: 5 years minimum