Brand And Marketing Manager

We are seeking a new Brand & Marketing manager to join our exciting team at Funicular Productions. We are at the forefront of immersive excellence in London, where award-winning theatre and dining experiences converge to redefine entertainment.

Brand and Marketing Manager

Purpose of the Job:

- Implement effective and innovative marketing, PR strategies and campaigns to promote the Funicular programme and activities.

- Create, plan and drive audience development objectives and related strategies that meet the needs of existing and potential audiences.

- Manage, coach and provide leadership to audience development and box office team.

- Ensure Funicular brand is represented appropriately in all areas of activity.

- In addition to the primary focus of events/shows, lead the marketing of the wider Funicular offering and seeking other revenue generating opportunities, i.e. Sponsorships and partnerships

Key Responsibilities and Duties:

Brand and audience Development

• Analyse Funicular brand positioning and consumer insights

• Shape and communicate our vision and mission

• Translate brand elements into plans and go-to-market strategies

• Look to establish brand initiatives

• Lead creative development to motivate the target audience to “take action”

• Establish performance specifications, cost and price parameters, market applications and sales estimates

• Measure and report performance of all marketing campaigns, and assess ROI and KPIs

• Monitor market trends, research consumer markets and competitors’ activities

• Oversee new and ongoing marketing and advertising activities

• Monitor and engage with customer experience and consumer reactions/reviews

• Devise innovative growth strategies

• Align the company around the brand’s direction, choices and tactics

• Develop and implement a highly effective audience development and engagement strategy and action plan.

Sales, Marketing and PR

• Develop and implement marketing and PR campaigns for all Funicular shows. This includes investing in formative research, developing and implementing a plan including the generation of content marketing, paid media, e-communications, digital marketing, social and third party promotions. The campaigns need to drive ticket sales and also consider related merchandise and bar sales.

• Generate regular sales reports against marketing plans to demonstrate return on investment against activities, key findings, learnings and recommendations.

• Look to target potential sponsors, producing a comprehensive sales deck and plan to go-to-market, including costs and KPI’s

• Establish and maintain successful relationships with media agencies, ensure best value for money and report on effectiveness of the media to help guide on future campaigns.

• Plan, organise and manage opening night and press events.

Print and collateral

• Manage the process from design brief to distribution for all Funicular print and digital assets and be the Brand guardian to ensure consistency and tone Box Office and social

• Oversee the box office operation and team. Promote and implement an exceptional customer service approach and execute approaches to maximize audience development and ticket sales.

• Work with Marketing team to manage and update the website as required.

• Develop, manage and implement a content and social media plan and to ensure all online activities are fully-integrated in campaigns. Staff Management

• Line manage, coach and provide leadership for the audience development and box office team, ensuring an innovative and ‘can do’ work culture. Financial

• Contribute to the annual budget forecast and preparation process; monitor specific budgets and expenditure throughout the year and report to Operations Director on a regular basis.

Requirements and skills

• Proven working experience as Brand Manager or Marketing Manager (3 years minimum)

• Proven ability to develop Brand and Marketing strategies and communicate recommendations to senior team

• Experience in identifying target audiences and devising effective campaigns

• Understanding of sales and targeting sponsorship opportunities or other revenue streams

• Excellent understanding of the full marketing mix

• Strong analytical skills partnered with a creative mind

• Data-driven thinking and an affinity for numbers

• Outstanding communication skills

• Up-to-date with latest trends and Marketing best practices

Job Type: Full-time

Pay: £34,000.00-£42,000.00 per year

Benefits:

• Bereavement leave
• Company events
• Discounted or free food
• Employee discount
• Work from home

Schedule:

• Flexitime
• Monday to Friday

Supplemental pay types:

• Performance bonus
• Yearly bonus

Experience:

• Brand Management: 2 years (preferred)

Work Location: Hybrid remote in London

Reference ID: Brand and Marketing Manager - Immersive Theatre Experiences (Funicular Productions)