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Form of workAs a Brand Manager at Vision Express, you'll play a pivotal role in implementing our national marketing campaigns in alignment with our annual brand plan. Located at our Store Support Centre in Nottingham, you'll report directly to our Senior Marketing Manager and collaborate with a talented team to deliver impactful campaigns that resonate with our audience. Please note, this role is a hybrid role with 3 days per week out of our Ruddington, Nottingham Head Office.
Who are we?
We are Vision Express - with over 550 stores across the UK and Ireland, we have something for everyone. Whether you want to work in a busy city centre flagship, a smaller village store or in one of our coastal locations, we're sure we will have the perfect solution for you!Did you know, we are also part of the EssilorLuxottica family? EssilorLuxottica is the global leader in the design, manufacture and distribution of lenses, frames and sunglasses! We are home to the most loved and widely-recognised vision care and eyewear brands in the world. Their priority eyewear brands include Ray-Ban, Oakley, Costa, Vogue Eyewear, Persol and Oliver Peoples, complemented by over 20 prestigious licensed brands.
Key Responsibilities of the Role:
- Take the reins on managing marketing campaigns for Vision Express services and renowned global brands like Ray-Ban and Oakley.
- Lead the entire campaign lifecycle, from crafting briefs to overseeing creative development and media briefing for both above-the-line (ATL) and below-the-line (BTL) channels.
- Spearhead a cross-functional campaign project team, collaborating with PR, social media, website, and CRM experts to ensure seamless integration.
- Foster strong partnerships with in-house creative teams and external agencies, ensuring top-notch creative output and print materials.
- Act as a liaison with store colleagues and Regional Managers, gathering feedback to optimize campaign performance and share insights for future initiatives.
- Drive campaign evaluation efforts, measuring performance against KPIs and distilling learnings for continuous improvement.
- Support the Senior Marketing Manager in securing approvals for brand campaign assets, ensuring alignment with our Marketing Director's vision.
- Manage campaign budgets meticulously, forecasting and reporting costs accurately throughout the year.
- Maintain up-to-date artwork and oversee reprints of essential print items, ensuring consistency and quality.
- Proven experience in managing marketing campaigns across various channels, including TV, radio, social, and digital media.
- Demonstrated ability to collaborate effectively with media and creative agencies.
- Strong influencing, interpersonal, and project management skills.
Anything else you should know?
- Pension scheme
- Life Assurance
- Free eyewear annually with eligibility from day one of joining us!
- Free parking for all Vision Express colleagues
- Opportunities to get involved in the OneSight EssilorLuxottica Foundation
- Discounts for friends and family
- Employee Assistant Program offering confidential support and advice on everything from financial support to emotional support and everything in-between
- 33 days annual leave - increasing with your length of service, plus the opportunity to buy or sell holiday
- Flexible health related benefits, such as; Health Cash plan, Additional Life cover, Critical Illness cover and Dental Plan
- Opportunities to join a company wide community with peer to peer knowledge, sharing and collaborating through our internal channels
- Flexible lifestyle benefits, such as; Gymflex, Dining Cards, Discounted Travel Insurance, Experience Days, and even discounted bicycles through our Cycle to Work Scheme
- And so much more!
