Brand Marketing and Communications Manager - Global Strategy and Transactions

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all. 

The Brand, Marketing and Communications (BMC) function has an important role to play in helping to achieve EY’s ambition to create long-term value as the world’s most trusted, distinctive professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.

Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive Marketing and Communications that deliver measurable market impact.

Job Title:          EMEIA BMC Manager – Strategy and Transactions (SaT), EY
Job Rank:         Assistant Director FTE
Function:          Brand, Marketing and Communications
Scope:              Global 

The opportunity  

With the current growth of our Strategy and Transactions (SaT) Service Line and within in it our EY-Parthenon strategy brand, we are looking for an experienced all-round Marketing and Communications professional with a strong writing, content development skills together with an understanding of EY’s service offerings to join our SaT BMC team. With a particular focus on some of our high-growth services – such as AI, tech, Strategy and sustainability – you will build and manage strong relationships and collaborate closely with relevant business leaders as well as the wider Brand, Marketing and Communications (BMC) team and more broadly.

Your key responsibilities 

Working closely with our SaT BMC leadership your role will be to collaborate with our leaders to help develop proprietary internal communications, thought leadership, data-led surveys, by-line articles, client materials, web pages and blogs: 

• Play a key role in creating best-in-class issue-based Marketing and communication programs with a focus on delivering results and business outcomes that build brand, expand relationships and ultimately help drive revenue with clients and prospects
• Seek opportunities to take the whole of EY to clients, working to integrate activities into cross-Service Line campaign where possible
• Maintain up-to-date knowledge on BMC issues, trends and long-term implications for EY’s Brand and Go-To-Market approach
• Demonstrate a good understanding of EY’s business, clients’ issues and buyers’ agendas across sectors and geographies globally
• Effectively engage Service Line (SL) /EY leaders/people with consistent global messaging around SaT strategy, market and commercial opportunities, operational considerations, etc, within context of overall EY Strategy and purpose – bringing building a better working world to life. 
• Support and shape the engagement around global SL brand/marketing programs and firmwide brand/marketing programs.
• Devise and deliver creative use of content and channels to engage key internal audiences. 
• Collaborate with other functions – such as Talent – on key change management initiatives, such as transformation of service delivery. 

You will also focus on ensuring connectivity and consistency across the whole BMC team:

• Actively collaborate with SL leadership/BMC peers/teams in the Areas to continually refine strategy as appropriate to ensure joined-up execution of plans – including responding to unexpected market shifts, opportunities and challenges.

Within that context, you will influence world-class Marketing and communication strategies that align to the business priorities of Strategy and Transactions/EY to help us achieve strong business results with external and internal stakeholders.

Skills and attributes for success

• We are looking for a strong all-rounder who can switch focus from internal to external comms and a key skill to enable that will be writing skills that can engage audiences in a creative and compelling way
• You should demonstrate excellent, high-level diagnostic and substantive oral and written communication skills, including a proficiency in converting complex technical concepts into compelling messages
• You should have an understanding of sophisticated economic and financial materials; be able to make technical content accessible and appealing to our people and a C-suite audience

To qualify for the role you must have 

• Bachelor’s degree (or equivalent area of study or experience)
• Experience in creating and writing compelling business content, working in complex and demanding environments, and managing time-sensitive initiatives simultaneously under pressure and to tight deadlines
• Ability to influence and build collaborative relationships with challenging views and perspectives with business stakeholders
• Experience working with external and internal agencies/resources and research provider

Ideally, you’ll also have 
 

• A good understanding of how Brand Marketing and Communications strategies help the business achieve its objectives and keep abreast of trends on digital content development, deployment and measurement to keep the program competitive 
• Up-to-date knowledge on BMC and service line issues, trends and long-term implications for EY’s brand strategy
• The ability to assert own ideas and persuade others; gain support and commitment from others; mobilize people to take action; use creative approaches to motivate others to meet the strategic goals and priorities
• Initiative, coupled with accuracy and attention to detail; demonstrate reliability

What we look for

We’re looking for an experienced, high-energy individual who embraces change and innovation in order to ensure that we can continue to deliver world-class BMC initiatives in an ever-changing environment. 

What we offer
As part of this role, you'll work in a highly integrated, global team with the opportunity and tools to grow, develop and drive your career forward. Here, you can combine global opportunity with flexible working. The EY benefits package goes above and beyond too, focusing on your physical, emotional, financial and social well-being. Your recruiter can talk to you about the benefits available in your country. Here’s a snapshot of what we offer: 

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

Please apply to this role only through the ‘Apply’ link (not through the local office). Your application will then be routed to the appropriate recruiting team.    

The exceptional EY experience. It’s yours to build. 

EY | Building a better working world 

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.  

 
Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.  

 
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