Business Data Analyst

Micheldever Tyre Services is looking for a Business Data Analyst who has a real passion for data, analytics and insight, who is able to use data to improve the effectiveness of activity with the ability to interpret data quickly and accurately. Reporting to the Database Marketing Manager (DMM), you will be responsible for assisting in providing a wide range of analytical insights and outputs to deliver incremental volume, units and margin through the company's Wholesale and Retail divisions.

This entry level / recent graduate position requires the Business Data Analyst to provide analysis which delivers actionable insight, understanding, conclusions and recommendations around the company's Marketing and Business Development functions. The key phrase is information not data - to be able to draw conclusions & recommendations as a result of analysis. Using your analytical skill set to supply colleagues, as well as field sales teams, with concise summaries that are easy to understand and implement.

This key role will work with analytical and predictive models, using demographic and industry data to prepare for and create effective marketing campaigns, both to existing customer retention and new prospect lead generation and deliver post-execution performance analysis, to allow for return-on-investment calculations.

Supporting the Retail Database Marketing team, the successful candidate will:

• Extract information from existing BI, CRM and SCV platforms.
• Derive insight and understanding of customer and consumer behaviour via geodemographic and spatial analysis.
• Support cross function to deliver the business development programme, including third party retail analysis, consumer behaviour analysis, marketing campaign preparation and analysis, stock and catchment profiling.
• Support with infill and presence ("whitespots") analysis based on spatial planning, for all house brands, retail and online channels. Produce recommendations and targeted prospect lists from existing customers as well as sourcing external data.
• Provide and develop ad hoc analysis and spatial catchment reporting as required by senior managers and internal customers, including field sales agent territory optimisation.

About you, are you:

• Able to demonstrate technical data manipulation in Excel; pivot tables, VLOOKUP, IF & NESTED IF Statements, charting & reporting
• A proficient user of other MS Office Products- Word, Power Point
• Have experience of Alteryx and/or FastStats (although full training will be provided)
• Experienced or have an understanding of spatial analytics.

Why join Micheldever?

The Micheldever Group began over 50 years ago as a small part-time venture, offering car servicing and tyres to its local neighbourhood. From these humble beginnings we have grown to become one of the UK's largest wholesaler, distributor, and retailer of tyres, selling close to seven million tyres nationwide annually - nearly a quarter of the total UK market. We do this as both a B2B wholesaler and D2C retailer through our new Protyre co uk website and 184 wholly owned centres branded as Protyre Autocare, whilst also providing MOTs and mechanical services.

Our business now has over 2,500 Employees. Headquartered in Micheldever Station, near Winchester, our teams are based right across the UK - from Southam (near Coventry) to Chepstow, Halifax, Airdrie, Bury St Edmunds, Walsall, Haydock, Ashford, Nottingham, Exeter, Washington, and Greenford (West London) - and this role within our Marketing Team supports a hybrid working approach with c.2-3 days a week within one of our offices (either in Southam or Micheldever), with regular visits to Protyre Autocare and independent/franchised dealers across the UK, plus at least quarterly get-togethers with Marketing colleagues in another UK location.

This is a pivotal period for the business, with the recent hiring of a Board-level Group Marketing Director, demonstrating that marketing has become a more in?uential and strategic function within the business - with a more data-driven, insight-led, omni-channel approach to marketing activity and a desire to attract new customers into the sales funnel whilst developing and maintaining the best possible customer experience across all channels. This has led to a restructuring of the Marketing Team - with the creation of this role - bringing together two separate B2B/D2C marketing teams into one and instigating a more matrix structure with clear focus and accountabilities for all. Critically it is accepted that the Marketing team are intrinsic to the execution of our strategy

What we offer:We are committed to recruiting, retaining and developing individuals who demonstrate the ambition and drive to develop within our business. Benefits include a competitive market salary, hybrid working, a career development pathway, and the opportunity to work within a fast-moving, growing business alongside high calibre marketers who will help you develop your existing skills. We also offer employee discounts on servicing, MOT and tyres. Finder's fee, Life Insurance, Pension, a great variety of Retail vouchers, Staff Rates, Eye Care Vouchers, Buy/Sell Holiday option, Flu Jab, Employee Assistant Program, Long Service Recognition, Enhance Maternity and Paternity payments, Cycle to Work, Charity Match