Campaigns and PR Manager

Job Title: Campaigns and PR Manager

Location: London, Glasgow, Belfast, Manchester, Cardiff or another MyBnk hub ( with flexible working policy) or home based

Duration: Full Time (permanent) 

Reporting to: Senior Strategic Communications Manager 

Salary: £35k - £42k based on experience 

Background 

MyBnk is a UK wide charity that delivers expert-led financial education programmes to 5–25-year-olds. Our mission is to empower young people to take charge of their future by bringing money to life through innovative, high impact and energetic programmes. We deliver to anyone but maintain a focus on those in need. This means we try and target: 

• School children with low financial capability – who need help most.
• Young adults in the greatest need – those who cannot afford mistakes.

Our research shows that the best time to make a difference is: 

• With the very young and when habits are set.
• Aged 11-16 when you are increasingly engaging with money and PReparing for the future.
• All young adults entering independence who are making choices, now. 

We are a growing organisation; in every sense of the word and the future for us is set to be very exciting and PRomising. 

The Role

Overall purpose of the role

Part of the Fundraising and Communications Directorate, our newly created Campaigns & PR Manager will design, execute, and oversee Campaigns and public relations initiatives that effectively raise awareness of MyBnk's mission, programmes, and impact within our target audiences and broader community. This role involves leveraging various communication channels, including traditional media, digital platforms, and events, to engage stakeholders, build relationships, and drive support for the MyBnk’s mission. This person will coordinate national and regional PR campaigns ensuring that MyBnk presents a consistent narrative and that it is positioned as a sector leader. They will be the main press/media contact at MyBnk and will work closely with our retained public affairs agency.

Key Responsibilities: 

• Managing Public Affairs events, writing and editing speeches, press releases, producing impactful case studies and other compelling content and managing media relations across the UK.
• Produce high-quality written recommendations, publications and other materials that communicate complex messages clearly and effectively to a range of stakeholders.
• Overall responsibility for planning MyBnk’s campaign messages including monitoring and measuring the impact of media coverage.
• Spokesperson at events and PRoviding media/events briefings.
• Advise and support senior staff in their political relationships with Ministers and senior advisers. Keep abreast of the political and financial climate and advise the organisation on the opportunities these provide to further MyBnk’s objectives.
• Manage and cultivate media/press/influencer relationships

Working across MyBnk: 

• Work with colleagues across the country as we continue to develop and grow the organisation.
• Contribute to areas of the organisation that are ‘outside’ your immediate focus acting as trusted counsel to those in roles or teams that are different to yours.
• Embed yourself into the organisation – recognising that our strategy and business plan are yours to deliver and that our culture is shaped with you and by you.
• Comply with all MyBnk management processes – helping us to help you do the best job you can.

You will need a fluent command of English and the right to work in the UK. 

As with all roles at MyBnk this job description outlines the key responsibilities, requirements, and attitudes of the role. It is not an exhaustive list of tasks that need to be completed and MyBnk reserves the right to amend the job description as both the role and organisation evolve.

Naturally, the nature of our work means there will occasionally be a need to work outside of our core hours for which TOIL will be provided.

Person Specification

You do not need to be an expert in financial education. We will provide all the training you need. There are also opportunities to undertake formal accredited training.

The ideal candidate will possess: 

The Campaign and PR Manager plays a crucial role in enhancing MyBnk’s visibility, reputation, and impact through outstanding storytelling, and relationship-building efforts. They will provide leadership and expertise around campaigning, lobbying and public relations to senior management and engage our trustees in this work. By effectively leveraging Campaigns and PR initiatives, this role contributes to advancing MyBnk’s vision of creating a financially capable generation. The successful person will be a passionate advocate for social mobility/education/financial literacy, with a steely determination to drive societal change.

Experience: 

• Proven relevant experience and/or a minimum of four years’ experience in a similar role, preferably in a similarly sized charity or in the education or financial sector.
• Significant experience of strategic public affairs and/or campaigning work designed to achieve change.
• Building and maintaining relationships with media outlets, journalists, and influencers to secure positive coverage for campaigns, events and/or achievements.
• Vast experience of drafting press releases, pitching stories and responding to media inquiries i.e. excellent copywriting skills
• Developing both national and regional Campaigns and PR strategies.
• Managing and exceeding KPI’s.

Skills and abilities: 

1. Measurement and Evaluation: Monitoring and analysing the efficiency of Campaigns and PR efforts through KPI’s, metrics and feedback. This includes tracking media coverage, social media engagement, website traffic, and other relevant metrics to inform future strategies
2. Crisis Management: Anticipating and responding to potential PR issues or crises that may arise, including negative media coverage, controversies, or public scrutiny. This includes the development of crisis communication plans, coordinating responses, and mitigating reputational risks to protect MyBnk’s brand and reputation.
3. Ability to project manage multiple projects to meet agreed deadlines including overseeing the production of high-quality campaign content.
4. Ability to work with external agencies and take advice on campaigns, for example, from our Public Affairs agency.
5. Skills in content creation, including writing press releases, articles, blog posts, and other multimedia as required

Knowledge: 

1. PR & Campaign planning will be key. You will need to know how to craft key messages, set goals, select the appropriate channels and measure effectiveness
2. Event planning and management knowledge that support planning, promotion and executive would be useful. Potential events include thought leadership round tables, educational seminars and research events.
3. Financial education landscape in the UK and/or knowledge of issues like social mobility, homelessness or youth work.

This post is subject to satisfactory references, one of which must be from your current or most recent employer, and DBS checks. 

Benefits 

MyBnk offer the following benefits: 

• 25 days per year annual leave, pro rata full time equivalent (plus bank holidays) and scheduled Christmas-New Year break.
• Pension scheme.
• Income protection insurance.
• Death in service insurance.
• Cycle to work scheme.
• Annual training allowance.
• Enhanced maternity, paternity and adoption leave and pay.
• Flexible working policy.
• Season ticket loans.

Inclusivity 

MyBnk is dedicated to building an inclusive culture and working environment that promotes a sense of safety and belonging for our staff to feel supported to achieve their potential.

We know that there is further to go. In 2020, MyBnk established an Anti-Racism Committee, which worked with the wider MyBnk team to present companywide actions and recommendations to ensure that we are listening, learning and constantly evolving to root out and tackle racism in all its forms. In 2022, we created a staff-led Equality, Diversity and Inclusivity committee to continue and build on this work.

MyBnk will not discriminate directly or indirectly on the grounds of race, nationality, ethnic origin, gender, marital status, pregnancy, age, disability, sexual orientation, gender reassignment, ethnicity, neurodiversity and cultural or religious beliefs. Reasonable adjustments to the recruitment process will be made to ensure that no applicant is disadvantages because of their disability.

Application process 

Please send a CV and covering letter with the email title ‘Campaign & PR Manager’ button below. Please also state if you require any adjustments throughout the recruitment process.

Close date: July 19th @ 5.00pm UK time. 

Any questions? 

If you have further questions about this role, please contact Claire Quigley, Fundraising & Communications Director claire.quigley@mybnk.org