Location: Chertsey | Hybrid (3 days in office, 2 days WFH)
Our client is looking for a CE Online Experience Junior Marketing Manager to be a part of their Online Experience team.
Responsibilities:
- Manage Digital campaign planning for the TV, appliances, display product, and marketing teams (TV, soundbars, fridges, cookers, washing machines, monitors) – delivering all the key projects & campaigns to time and budget.
- Acts as the key liaison from our client’s team, receiving and translating required briefs from the product teams to provide proposals and activities that deliver against important metrics.
- Design integrated communication plans for key campaigns (including both product launches, brand campaigns, promotions and customer journey improvements); defining shared goals, identifying solutions and engaging partners and agency teams to build towards a final vision.
- Build and develop relationships with counterparts in the product teams to introduce new planning processes to ensure workload prioritisation is put in place, clear briefs are developed and implemented.
- Ensure best-in class on-site experience for the TV, appliances and display teams.
- Support of the Head of in key strategic decisions and communications relating to TV, appliances and display, helping to drive the online strategy for execution onsite for these product areas.
- Work closely with the merchandising team to ensure TV, appliances and display products are showcased in their best light, including re ordering of product information, updating content, adding signposting etc.
- Take responsibility to explore insights and gain deep understanding of the product categories, the customers and the journeys they take and respond to these insights with actions that will deliver growth to target important metric
- Work closely with other teams to design and build new customer experiences on that address difficulties in the user journey
- Deliver regular analysis and reviews on product launches and campaigns to ensure key takeaways are carried forward to future activity.
- Management of an agency team, including account manager, project manager, design, development, publishing and test.
Experience:
- The ideal candidate will have a demonstrated ability in online marketing or UX strategy, ideally within a large, multinational ecommerce business.
- Some merchandising experience would be amazing but not crucial. Likewise, experience of working with UX designers would be very helpful.
- Proven track record of planning and delivering large scale digital projects and campaigns such as launching new products to market across digital touchpoints or facilitating large scale updates to a website.
- Experience of having delivered consumer-centric, data driven activities at scale and speed.
- Demonstrable experience in managing Agency Partners, and ideally leading virtual teams/workstreams to deliver against a shared objective.
- Outstanding communication & organisational skills enabling you to work effectively with partners across our business as well as with external agencies