Address
Form of work
SalaryEmployer:DWS Group
Title:Chief Brand Officer
Location:London
Job Code: #LI-MB1 #LI-04
About DWS:
Today, markets face a whole new set of pressures - but also a whole lot of opportunity too. Opportunity to innovate differently. Opportunity to invest responsibly. And opportunity to make change.
Join us at DWS, and you can be part of an industry-leading firm with a global presence. You can lead ambitious opportunities and shape the future of investing. You can support our clients, local communities, and the environment.
We're looking for creative thinkers and innovators to join us as the world continues to transform. As whole markets change, one thing remains clear; our people always work together to capture the opportunities of tomorrow. That's why we are 'Investors for a new now'.
As investors on behalf of our clients, it is our role to find investment solutions. Ensuring the best possible foundation for our clients' financial future. And in return, we'll give you the support and platform to develop new skills, make an impact and work alongside some of the industry's greatest thought leaders. This is your chance to achieve your goals and lead an extraordinary career.
This is your chance to invest in your future.
Team / division overview
DWS Communications is committed to strengthening the perception and reputation of DWS as one of the world's premier asset managers. The team produces impactful and engaging content across internal and external channels, with a culture that is marked by performance, productivity, collaboration, and the constant pursuit of improvement.
The Brand team are responsible for the development and execution of a comprehensive brand strategy to drive brand visibility and resonance across markets. Their activities are aligned with the generation of shareholder value, through the contribution to AUM growth, pricing power, market penetration, and the ability to attract and retain exceptional talent.
Role Details
As a Chief Brand Officer you will:
- Lead the development and implementation of a comprehensive branding strategy spanning digital and traditional marketing activities, with a structured, time-bound roadmap for implementation
- Drive the evolution of a cohesive Brand identity in line with the current purpose, mission and values of DWS and the evolution of brand partnership/sponsorship activity to support this
- Develop and implement of a comprehensive Brand Content strategy and a Media plan reflecting the Brand Identity, in alignment with Chief Editor and Global Head of Communications, Brand & CSR
- Oversee the planning, development, and execution of an ambitious brand budget to create campaigns that drive awareness of, and engagement with DWS purpose, products and services
- Oversee the pioneering of innovative technologies and platforms to drive brand marketing, including the use of generative AI to develop campaigns, marketing plans, and formats
- Monitor and evaluate of performance, as well as the extraction of actionable insight around brand resonance, and digital marketing performance
- Lead the wider Brand team within DWS, ensuring that the team is structured correctly and has the right skills mix to deliver the plan, motivating and mentoring them to achieve their individual and collective goals
- Oversee the appropriate and mindful use of external agency expertise to meet strategic priorities
- Oversee the development of a high-performance, data-driven culture in the team with the appropriate accountability for business results, ensuring structured testing and processes, appropriate tools and automation, data, and measurements
- Work closely with product marketing, Chief Editorial Office and Media relations to amplify content through paid media opportunities
- Extensive experience of international brand and marketing in the financial services industry, with deep knowledge of Asset Management, Investment Banking. Experience of international financial markets beyond brand and marketing within banking or capital markets would be preferable
- A track record with leadership experience in an international Brand/Marketing agency, with a track record of delivering for a global client base
- Strong entrepreneurial expertise, delivering personal projects is preferable
- Highly distinguished social media background with proven experience of owning campaigns and content development initiatives
- Proven experience in Data-Analytics and use of data for focused marketing/brand strategies and implementation
- Proven track-record of developing and deploying marketing strategy and planning tools on basis of Generative AI
- Proven ability to manage sensitive issues and proven in handling multiple topics and multi stakeholder projects in challenging deadlines
- Ability to work in a multi-cultural environment and build strong relationships with key global stakeholders
At DWS we're serious about diversity, equity and creating an inclusive culture where colleagues can be themselves sand it's important to us that you enjoy coming to work - feeling healthy, happy and rewarded. At DWS, you'll have access to a range of benefits which you can choose from to create a personalised plan unique to your lifestyle. Whether you're interested in healthcare, company perks, or are thinking about your retirement plan, there's something for everyone.
Some of our core benefits:
- 30 days' holiday + bank holidays, with the option to purchase additional days
- A non-contributory pension scheme, up to 10%
- Physical and Mental Health Well-Being benefits including (but not limited to) Private Medical Cover, a complimentary GP service and the support of Mental Health First Aiders
- Family friendly benefits including generous parental leave packages (supporting all variations of family set-ups), to healthcare plans and travel insurance
- The opportunity to support our CSR strategy which is focused on combatting climate change and achieving greater social justice. You can make donations to our partner organisations or take part in corporate volunteering opportunities in your local communities by providing on hand support.
