Client Marketring Director

My client, a Digital Marketing agency, is looking to recruit a Digital Marketing Director whose role will be to lead the strategising, planning, communications, reporting and growth initiatives of your client accounts. If selected, you will:

• Serve as a credible, trusted partner and advisor to your clients, working with them to plan, forecast, and implement digital campaigns
• Develop and define our client's digital media strategies for:
  • Monthly and Annual Planning
  • Campaigns
  • Always On
  • Tactical
• A deep understanding of growth marketing within the B2B sector and how best to apply this methodology to grow revenue for clients
• Present the digital strategy to the client in collaboration with the channel lead and/or partner agency
• Demonstrate and show an unrivalled understanding of the digital landscape, industry tools, and data interpretation
• Ability to set KPIs in accordance with industry benchmarks aligned to client budgets and their needs.
• Audience mapping and segmentation abilities to enable excellent targeting
• Research on consumer insights
• Able to plan and execute with small to large media budgets
• Enable delivery of forecasting and performance reporting
• Interrogate data, campaign results, market trends, and competitor insights to identify opportunities and anticipate any issues that might lead to a lack of performance
• Coordinate the preparation of immaculate client-facing presentations to deliver your strategies in a way which is clear and compelling to the client.
• Keep a keen eye on your clients' commercial value to the agency, forecasting revenue on a monthly and yearly basis and up/cross-selling relevant services and channels whenever the opportunity arises
• Nurture and develop your direct reports, maintaining regular one-to-one sessions and identifying all training needs that might emerge
• Maintain the agency's high client retention rate by developing and fostering long-lasting client relationships
• Use both the organisations proprietary technology and third-party technology and tools for planning, reporting and campaign insights
• Maintaining a thorough understanding of your clients' sectors and market trends, thus positioning the business as an expert in the area

Qualification & Skills

• Minimum of 8 years experience in agency and/or in-house digital marketing manager/director or similar position
• Impeccable knowledge of digital marketing and the key digital channels and their challenges - SEO, PPC, Display, Social, Web, Content and Creative in particular
• Advanced report writing, data analysis and interpretation skills
• Impeccable project management skills
• Skilled at prioritising and managing both your own and your team's time across multiple clients in a fast-paced working environment
• Credible leadership skills, capable of motivating agency teams and promoting the trust of our clients
• Highly motivated, undaunted by rewarding hard work, and passionate about digital
• Extensive knowledge of digital paid media, reporting and strategies
• Experience managing creative & content teams and outputs
• Experience managing SEO outputs and strategies
• Good knowledge of digital analytics and associated tools
• A firm understanding of e-commerce and the challenges particular to online retail
• Advanced Excel skills, with a focus on data analysis and commercial forecasting
• Excellent persuasive writing skills and a keen eye for detail
• Excellent interpersonal, communication and negotiation skills
• A proven track record of proactively identifying business opportunities, problem-solving and creative thinking
• Brilliant networking skills, confidence in developing new relationships

To apply, please email an up to date copy of your CV along with details of your salary expectations and notice period.