CMO | Poker

Chief Marketing Officer

Fully remote

Permanent or Full-time Contractor

Competitive package

About MegaBlock Gaming:

Mega Block Gaming is the leading service provider for globally recognized online gaming operators. Our portfolio includes casino brands that offer cutting-edge gaming solutions that seamlessly integrate fiat and cryptocurrencies into a range of gamification functions.

Megablock is a proudly remote-first organisation, we've cultivated an environment where creativity flourishes, collaboration is core, and innovation knows no bounds.

We aspire to be a global leader, driving positive change and sustainable growth, while prioritizing secure entertainment-led player satisfaction and experience across our casino and sports betting business. Through cutting-edge technology, exceptional talent, and a culture of collaboration, we aim to deliver exceptional services that exceed expectations and empower our players to thrive in a rapidly evolving iGaming /Web3 world.

The role:

We are excited to be on the hunt for a talented and motivated individual to join our team as our new Chief Marketing Officer for new Poker project.

As the Chief Marketing Officer (CMO), you will be responsible for developing and executing marketing strategies to drive customer acquisition, retention, and revenue growth within the poker vertical. You will build and lead a team of marketing professionals to create compelling campaigns, engage with our target audience, and enhance our brand presence in the highly competitive poker market.

Responsibilities:

• Create and implement a comprehensive acquisition strategy to drive customer growth and revenue generation. Define target customer segments, identify acquisition channels, and set acquisition goals aligned with business objectives.
• Lead the planning, execution, and optimization of multi-channel marketing campaigns to acquire new customers. Utilize a mix of digital channels (e.g., paid search, social media, display advertising), offline tactics, and influencer partnerships, to drive player engagement and acquisition.
• Conduct market research and competitive analysis to identify market trends, player preferences, and opportunities for growth within the poker industry. Use insights to inform marketing strategies and product development efforts.
• Track and analyze key performance indicators (KPIs) related to player acquisition, engagement, and revenue generation. Continuously optimize marketing campaigns and tactics to improve ROI and achieve business objectives.
• Collaborate closely with product development, operations to ensure alignment between marketing efforts and overall business strategies. Provide marketing insights and support for new product launches and initiatives.
• Build and lead a high-performing marketing team, providing guidance, mentorship, and professional development opportunities. Foster a culture of creativity, innovation, and accountability within the marketing organization.

Requirements:

• More than 6 years in marketing leadership roles within iGaming/Web3 industry, focus on poker is a must for this role.
• Proven track record of designing and executing successful acquisition campaigns across multiple channels.
• Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
• Strong leadership and management skills, with experience leading and developing high-performing teams.
• Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels.
• Strategic thinker with a results-oriented mindset and a passion for driving business growth through marketing.
• Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities and market conditions.

"What’s in it for me" we hear you ask?

• A global and dynamic work environment, working with some of the best Casino talent in the world
• A company full of personal growth opportunities, where you'll be trusted to work autonomously, in a down-to-earth and collaborative, non-corporate style atmosphere
• A choice of work locations. We are a remote-first company with colleagues all over the world.
• Flexible working. We're all human, and life throws challenges in all shapes and sizes Understanding, flexibility, and trust in where, when, and how we work to make Mega Block stand out from the crowd
• Rest and recharge with plenty of time off throughout the year
• A competitive compensation package, reviewed regularly

Equal Opportunities

Megablock Gaming is an equal opportunity employer welcoming applicants from all backgrounds.