Commercial Audience Strategist

Reporting of the Role
This role reports to a Senior Data Strategist

Overview of job

In this role you will be part of Global’s Commercial Data Strategy team. This team is tasked with delivering data-driven solutions and impactful insights to our clients across multiple channels and markets.

You will work closely both internally across the Commercial department, and with our agency partners, to improve the value of our data products.

You will also play a key role in helping craft the future development of Global’s data proposition across all elements of the business – Radio, DAX and Outdoor.

3 best things about the job

• You will be responsible for driving Global’s data story in market!

• You will have great client exposure, including at senior levels.

• You will be introducing outstanding and innovative data products to market!

Measures of success –
In the first few months, you would have:

• Gained proficiency in Global’s data market proposition across Radio, DAX and Outdoor.

• Worked to establish the role of Commercial Data Strategy within your agency teams.

• Attended / led meetings with key clients.

• Set a personal development plan and defined ways of working with direct reports.

Responsibilities of the role

• Drive data product uptake across the agency and advertiser landscape and develop strategies to increase use, revenue and reputation of Global’s data in market.

• Scope and lead data partnerships with key customers (client and agency).

• Ensure that the sales team are fully equipped to sell our product suite, and supported in the delivery of campaigns.

• Work alongside the Head of Data Strategy & Senior Data Strategists to further innovate our data suite and introduce new products and capabilities to market.

• Ensure that our data capabilities are compellingly articulated to clients in proposals and brief responses.

• Ensure that data insight is of consistently high quality at every stage of the process – from planning to reporting.

• Build strong alignment with colleagues across the Commercial department so that data is used in the right way, at the right times, and to full effect.

• Play a crucial role in defining how our data product roadmap should evolve to meet the needs of customers and the market.

• Both personally and through your team, find opportunities for mutually valuable data partnerships – for example integrating with agency data platforms or allowing clients to unlock their first party data assets with Global.

• Handle direct reports, including defining their responsibilities, leading all aspects of their delivery and crafting their professional development.

What you will need

The ideal candidate will be proactive and willing to develop and implement innovative solutions, capable of the following:

• A strong understanding of the digital media landscape and the role that data and technology play.

• Strong understanding of digital data technologies and platforms – for example, Data-Management-Platforms and data matching partners.

• Understanding of how Global’s data assets make valuable contributions to our customers, and drive commercial return for all parties.

• Ability to translate complex data products into simple, compelling, market-facing propositions.

• Experience delivering ad effectiveness measurement and a proven understanding of the methodologies, metrics, and technologies most commonly used.

• Experience of working alongside technical or operational teams in testing and implementing new ad tech/data capabilities.

• A proven track record of writing effective client proposals, and developing scaled, data-driven partnerships with advertisers and agencies.

• Experience of presenting to, building relationships with, and influencing customer partners.

• Understanding of reporting systems such as Tableau, Alteryx, SQL and Microsoft Office Suite

• Proven experience of team leadership.

• The ability to work collaboratively with partners from multiple teams across a business.

• Commercial nous.

Everyone is welcome at Global

Just like our media and entertainment platforms are for everyone, so are our workplaces. We know that we can’t possibly serve our diverse audiences without first nurturing and celebrating it in our people and that’s why we work hard to create an inclusive culture for everyone. We believe that different will set us apart, so no matter what you look like, where you come from or what your favourite radio station is, we want to hear from you.

Although we cannot make guarantees, we welcome conversations about flexible working for all roles at Global

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