Commercial Insight Executive

About Bauer Media Group
Bauer Media UK is part of the wider Bauer Media Group and is the No.1 UK Publisher and the No.1 Digital Commercial Audio broadcaster. We reach 25 million consumers across our Radio and Publishing brands such as Greatest Hits, KISS, Grazia, Today's Golfer, Absolute, TV Choice, Scala, Country Walking, Hits Radio, CAR, Magic, MCN, Jazz FM, Puzzles and many more!
Bauer Media Group has remained one of the world’s most successful media companies for nearly 150 years through our commitment to continuous innovation and consumer obsession. Founded in Hamburg in 1875 and now in our fifth generation of family ownership, our multi-national company operates in 13 countries across Europe, reaching 200 million consumers.
We are looking for a Commercial Insight Executive to join our Commercial Insight team in London.
As a Commercial Insight Executive you will be providing insight and market intelligence to support the Commercial teams.
A core element of this role will be to work across multiple projects simultaneously across all aspects of the Research Department’s outputs and Bauer platforms – radio, magazines, digital and social. To ensure deliverables are consistently high quality and delivered in a timely fashion.
Our Team
Bauer Media Advertising teams unite our audio and publishing business areas with a core ethos of ‘Together We Create Impact’. This involves collaborating with our content teams and our clients to create impactful solutions. We use our influential brands, backed up by insight and instinct, to deliver results for our clients. We all play our part in delivering our ‘Together We Create Impact’ mantra, either working within our own area of expertise or part of our wider teams. ‘Together We Create Impact’ also extends to our commitments to cultural change around mental health, gender equality and sustainability.
In this role you will be expected to work from home and our office location in London, Euston.
Key Responsibilities
- Work alongside the Commercial team to provide compelling narratives & insights for a commercial audience (media agencies & clients) to increase advertising demand for Bauer Media properties
- To deliver insight that enables the evidence of our narrative and is key to the creative responses to clients’ briefs. Interrogate, interpret & filter existing research sources both internal & external to provide Commercial Insights that can drive excellent responses to commercial briefs
- Conduct and manage in-house campaign effectiveness studies
- Assist in the management and smooth running of our audience community panel, Bauer Insiders
- Build strong relationships with the Commercial team to understand the challenges facing media agencies/clients in order to deliver useful, timely & high quality audience insight
- Provide broad market, category and brand advertising reports
- Key support for quarterly PAMCo and RAJAR reporting and analysis
- Support Head of Commercial Insight with ad hoc consumer research as and when required
- Use research and market information creatively to support any on-going sales & research projects
- Provide digital commercial data and support
- Proactively provide interesting insights to unlock curiosity in the advertising team
What you will bring
- Highly numerate and articulate with ability to analyse, interpret and present data creatively. Excellent attention to detail is expected
- Able to see tasks through from start to finish
- An analytical thinker with an enquiring mind – interested in the world around them (.e.g. current affairs, consumer trends and culture)
- Confident communicator. Able to deal with people at all levels internally and externally
- Have a flexible approach and ability to prioritise effectively
- Ability to work alone and as part of a team and demonstrate innovation and lateral thinking
- Office 365, PowerPoint, and Excel skills
Desirable
- Experience within media and exposure to media audience measurement analytics
- Media owner, media agency, or market research / strategy agency experience
- Experience of filtering/interpreting primary/secondary market research resources, turning them into usable insights for non-research teams
- Understanding of media research industry surveys and key systems (e.g. TGI, PAMCo, Rajar, Ipsos IRIS, Telmar, NMR, Mediatel, Canvas8, Foresight Factory, Decipher, Google Analytics, IPA Touchpoints)
Expiry Date 11th February 2024
Package Description
Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.
- 25 days holiday + bank holidays + 2 volunteer days
- Internal Bauer Academy – Wide range of learning opportunities to support with your Career Development
- Opportunity to buy additional holiday
- Enhanced Maternity and Paternity pay
- Company pension
- Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
- Discounted subscriptions on Bauer publications (50%)
- Thrive initiatives – Wellbeing at Bauer
- Opportunities to contribute to our Belonging@Bauer and Sustainability initiatives
- Discounted high street vouchers