Content Account Director

Publicis Media Content (PMC) creates and curates premium content which aligns what brands want to say with what audiences want to hear. By fusing search, social and influencer data we can quickly identify what good looks like for any audience on any platform for any type of creative asset. Either by partnering with media owners and influencers or by using our in-house team of skilled producers and creatives, we create effective, impactful data-led content which ensures maximum engagement and earned reach with no compromise on quality.

Working locally and globally we service client accounts across Publics Media’s three UK agencies; Zenith, Starcom, and Spark Foundry. Often working alongside other Publicis practices and services we collaborate to deliver best-in-class work with seamless project management.

The PMC team is 80+ strong and growing. Media partnerships is at the heart of what we do, working with broadcasters, social media publishers, print partners, and increasingly gaming and metaverse partners, we activate over 100 campaigns each year. We have a growing team of social and influencer specialists producing content to fulfill client needs in paid and owned channels. The fastest-growing part of the team are our content insight consultants.

Our Commitment
Publicis Media Content (PMC) is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.

The Strategy & Consultancy team are the strategic leads for Publicis Content. In this important role, the Content Strategy Director is essentially a consultant to our clients, and the first contact point for client briefs, using search, social and other data sources to help clients make the right choices about how to approach the challenges of making and distributing content. Working with agencies across Publicis Groupe, you will give expert insight in how best to make brilliant content.

What will you be doing?

All the specialists in our team work across multiple clients and categories. Our largest current clients are Disney, NEOM, Essity (Bodyform, TENA, etc.) and this role will support across Nestle and the International Olympic Committee (in an Olympic year!). You'll be responsible for:

• Working closely with planning teams to translate client business goals and audience needs into meaningful content strategies
• Helping clients move from their strategic goals to content development, working closely with the content studio to produce effective content
• Leading teams in deep research on the content landscape to drive innovative, actionable content plans across web, social, influencers and partnerships
• Using data analysis, user research, benchmarking and auditing to inform strategic recommendations
• Briefing implementation of content strategies to internal and external stakeholders

You'll get involved in ideation sessions and translate great conceptual ideas into actionable ideas, developing integrated content campaign ecosystems and associated measurement and learning plans to improve client performance. You will also manage 1/2 Content Executives and one Manager, supporting their development and aiming to get them ready for promotion.

What are we looking for?

In this role, you'll bring your experience of working in a similar content consultancy type role along with a familiarity of recommending key content approaches to clients.

You'll have:

• In-depth industry experience, ideally within an agency environment
• Experience with SEO and/or social content
• A solid understanding of digital media
• Strong writing and listening skills

You'll also have a solid understanding of tools and metrics which can measure the effectiveness of content and understand how to report this back to the clients.

If this role sounds like the dream next step, then submit an application today - we have a two stage process for this role (with a possible additional final step) and we're happy to make any adjustments needed.

Publics Media has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

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