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SalaryOne of Cambridge's leading specialist B2B media providers is seeking an Audience Development Manager to take over the development and implementation of their audience marketing strategy. They have an integrated digital and print offering with Content Marketing, digital media and data services as well as magazines. And seek a digitally astute marketer to take a proactive marketing role both engaging with their specialist audiences, and strategising and implementing campaigns to build and grow them. This will then support the successful ongoing commercialisation of their publications and media. The position is a hybrid role, and after a bedding in period 3/4 days from home with the 1/2 days in and flexible as to the business needs.
The role is strategic with the emphasis on delivering results in terms of increased audience engagement, predominantly via content. Whilst there is no wider campaign-based marketing team, the role will work closely with a marketing data specialist. As a business that makes its commercial income from companies using its media products, the right person must have an understanding of how to both gain and target the correct audiences, the success of the role will hinge on improving the quality of audiences for their products and ensuring they have audiences to sell media for, and existing media spend performs well.
Key responsibilities:
- Develop a consistent audience-facing voice, ensuring brand, tone and messaging consistency through all marketing channels and teams
- Oversee all audience-facing communications, including: email newsletters, social media, and registration journeys
- Devise and execute strategies for audience growth marketing, through channels such as: organic and paid social, PPC, SEO and keyword strategy, partnerships with organisations, developing influencer networks, creating PR and wider press awareness, creating shareables and strategic audience data building.
- Lead on audience engagement, directly through social media and other outreach channels, enriching their data and knowledge about them along the way, feeding back sentiment and topics to the content team.
- Take the lead driving the success of their lead generation products through landing pages and promotion of client projects, as well as liaising with clients about their audience needs and expectations
The role will be heavily focused on data but supported on an analytical level with any raw manipulation so not hands-on, this said the successful candidate must still be competent at understanding the role of data in successful marketing and engagement with niche audiences, and able to leverage it to obtain the required results. Additionally you must be eager to learn, grow and develop your skillset whilst within the business.
A background in marketing in the publishing, media or events sector would be advantageous, especially where there is evidenced ability and success in creating personas and driving niche audiences.
This is a fantastic role with many benefits such as extensive home working (3/4 days a week), and a relaxed and friendly working environment. Candidates must be hard working self-starters, looking for a position that can offer real stability and great future growth opportunities. Given the fact the client base for the role is global, you may be required to attend shows from time to time.
This really is a fantastic role for an experienced marketing professional to take a position at a successful and market leading organisation. Due to their location this position is commutable from Ely, Peterborough, Cambridge, Newmarket, Bury St Edmunds, Norwich, Royston, Bedford, St Ives, Huntingdon, Hitchin, Stevenage, Norwich, Ipswich, Leicester, Milton Keynes, Bedford, London and St Neots.
Zero Surplus is East Anglia's premier commercial recruitment agency, based just outside Cambridge our recruiters source staff for small and international publishing and media businesses across Cambridgeshire, London and the East of England.
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