Content Marketing Manager

Overview

We are excited to announce a new opportunity for a Content Marketing Manager to join our Team at Enterprise Mobility' European Head Office in Egham, Surrey. Enterprise Mobility is a family-owned, world-class portfolio of brands. A global network that covers nearly 100 countries, nearly 80,000 dedicated team members, and more than 1.7 million vehicles taking customers wherever they want or need to go. Any way you want to think about it, we lead the transportation service industry.

How did we get here? The fact is, we owe our success to our people. That's why we empower everyone on our team with opportunities for promotion and growth. Our mission, along with our uncompromising commitment to customers, has made Enterprise a genuine success story and a truly special place to work.

The Content Marketing Manager is responsible for developing, implementing and managing integrated Content Marketing strategies and plans across brands in Europe that create audience value and build brand trust, loyalty, and advocacy. This position partners closely globally and cross functionally to create consistent and locally relevant content as well as serve as a member of the Global Content Marketing Center of Excellence; creating, maintaining, and sharing best practices and processes. In addition to planning and building storytelling elements across digital channels, this position will help coordinate and manage local editorial calendars across European priority regions and audiences, driving consistency in our brand story, messaging and content strategies to support marketing and business objectives.

This brand new role will give you the opportunity to really break ground being our first content marketer in the UK! You will work closely with multiple stakeholders and have omni channel experience but particularly within social for a large matrixed organisation. The role will report directly into our Content Marketing and Planning Director in the US but will be based in Egham, Surrey. Hybrid working optional (3 days office, 2 days home). 

Responsibilities

• Partnering with the Content Marketing and Planning Director to integrate and lead regional content objectives for European markets within a global content strategy that delivers value to our audiences, effectively builds our brand strategy, and supports our business objectives.
• Plan and develop high quality content for digital and social properties that is globally consistent, locally relevant and supports our global content framework; working closely with marketing activation, search, creative, media, portfolio & delivery management, corporate communications, and external vendors in order to align our brand strategy and our audience content needs.
• Develop, manage and maintain relationships with regional and country colleagues in order to understand local business objectives, local audiences, and cultural nuance.
• Develop, edit and align brand content, influencer, sponsorship/partner and social materials including messaging, social posts, web article content, influencer blog posts, etc.
• Manage and maintain a content calendar of regional content, messages, and channels.
• Continually synthesize data and evaluate audiences and content performance to identify opportunities for improvement and innovation
• Serve as a subject matter expert in global Content Marketing and support the Content Marketing Center of Excellence through the development of training, best practices, templates, and processes.
• Collaborate and support the continuous evolution of a best-in-class Content Marketing team
• Maintain Enterprise Mobility brand standards and ensure all content and messages comply with these standards
• Additional responsibilities as assigned

Additional Responsibilities:

• Seek to improve job performance through self-assessment, skill development, training and goal setting

• Maintain a regular and reliable level of attendance and punctuality

• Perform miscellaneous job-related duties as assigned

Qualifications

• Proven Content Marketing experience; brand digital engagement, brand story telling, content creation
• 7+ years of proven Content Marketing experience, including brand digital engagement experience, brand storytelling, content creation and editorial experience, calendar planning and publishing across digital channels.
• Experience analysing content performance through the digital experience
• Brand social media marketing experience including (but not limited to) Facebook, Twitter, YouTube, Pinterest, Instagram and LinkedIn, including paid
• Community engagement and management, tool usage, social listening
• Demonstrated ability to build strong business partnerships globally and cross functionally
• Must be a team player with proven collaboration and leadership skills, specifically agency management
• Ability to thrive in a fast-paced, deadline-driven environment
• Ability to think innovatively, seek out original solutions and make things happen
• Strong written and presentation skills
• Ability to adapt to change
• Language skills are desireable but not essential (French, German, Spanish)

Additional Information:

Please let us know about any accommodations you may need to participate in the recruitment process.

Hours: 45 per week
Salary: Competitive dependent on experience

Location: Egham, Surrey, TW20 9FB (Plenty of free on site parking and approx. 10 minutes walk from Egham station)

Benefits: 

25 days holiday

Private medical cover

Stakeholder pension

Life assurance

Discounted voluntary dental plan

Discounted car rental...and more!