Content Marketing Specialist

Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our team as a Campaign Specialist.

Be part of the movement - and play your part

About the role

As a Content Marketing Specialist at DFDS, you'll create, curate, and optimize content to maximize awareness and attention for our routes and brand. Your contributions will directly impact the success of our campaigns and support our content maturity ambitions, driving improvements, efficiencies, and standardization to elevate our global presence.

This role offers the unique opportunity to take ownership of end-to-end content creation, leveraging content automation tools and AI to maximize efficiencies while delivering high-quality content. You'll also play a pivotal role in shaping the content strategy for our exciting new passenger route from Dunkirk to Rosslare, contributing to the company's expansion and growth on a global scale.

At DFDS, we foster a culture of creativity, collaboration, and continuous growth. We are committed to setting new standards for engaging and impactful content that resonates with diverse audiences across the globe. Do you want to be part of our journey to content excellence?

You will be responsible for:

• Take ownership of end-to-end content creation, from research and planning to content creation, curation, and evaluation to maximize awareness and attention for both routes and the brand
• Support Route teams in creating value-driven content for campaigns, including the growth of the exciting new route from Dunkirk to Rosslare
• Drive forward improvements, efficiencies, and automations to support our content maturity ambitions, standardization, and globalization efforts
• Oversee and enhance our global editorial content calendar to engage audiences across diverse markets and regions
• Collaborate with design specialists to develop content and assets
• Actively support the wider DFDS passenger function with content creation, standardisation and recycling of content, contributing to a cohesive and impactful content strategy

About you

We are seeking a dynamic individual to join our team as a Content Marketing Specialist. The ideal candidate will possess 1-3 years of experience in a Content Marketing role or related field such as marketing, journalism, or public relations, demonstrating excellent copywriting and proofreading skills tailored for various platforms including web, emails, social media, advertising, and PR. Strong communication and organizational abilities are essential, along with a collaborative mindset and proactive approach to teamwork. While a Bachelor's degree or equivalent professional qualification is preferred, proficiency in speaking French and/or other languages is highly desirable. Additionally, familiarity with Agile working methodologies, experience in writing SEO-friendly content, and an understanding of digital marketing trends would be advantageous. If you are passionate about creating engaging content and thrive in a fast-paced, collaborative environment, we encourage you to apply.

We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.

Working at DFDS

Join the movement and grow with us.

Be a valued member of a diverse team at DFDS and help drive change together.

While you're with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.

Now about what we can give you. You'll be able to access some fantastic benefits such as:

• Life assurance cover
• Contributory company pension scheme
• Holiday Purchase Scheme
• Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
• Full employee assistance programme including:
• Proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family.
• Huge range of retail discounts from high street and online retailers
• Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more.
• Access to Thrive, our award-winning Wellbeing platform.
• Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing.

Are we a match? Then what are you waiting for? Apply Now.

If you think your personality, skills, experience, and desire match this role, we'd love to hear from you. Please send us your CV as soon as possible, as we're keen to meet potential candidates on an ongoing basis.

We look forward to hearing from you.