Creative Content Lead

Do you have experience of using Adobe software to design and develop innovative and engaging content?

Would you relish an opportunity to take ownership to shape the Department for Transport’s branding across all content?

If so, we are looking for a Creative Content Lead to join our fast-paced digital content team, and we would love to hear from you.

As Creative Content Lead, you will be a senior manager within our team, providing direction and leadership for a small team of designers to innovate and drive Creative Content forward.

In this hands-on role, you will still play an active part in designing and developing content to support the department’s work. You will be the digital brand owner, ensuring it is consistent, engaging and fit for purpose.

This role provides the opportunity to collaborate with specialist advisors, communications and policy colleagues to ensure we are communicating messages in the right way. You will also work closely with Ministers and have the confidence to help shape and direct content that will help us reach our target audiences.

To be successful in this role, you will need experience of using insight to assess the effectiveness of content and channels used, drawing conclusions to improve digital communication and the user experience.

Your key responsibilities will include:

• Developing and owning the departments brand guidelines, ensuring it meets accessibility guidance.
• Line management responsibilities for one Senior Creative Content Designer and leading a small team of Creative Content Designers.
• Working closely with senior partners to deliver innovative and consistent content.
• Collaborating with the Video and Strategy Leads to ensure we are developing content with channels/audiences in mind.
• Developing clear workflows for the design team, ensuring they meet deadlines and resource is allocated where appropriate.
• Working with videographers to ensure a clear style and approach is developed for videos that is flexible depending on priorities.
• Ensuring the team keeps up with trends, proactively looking for opportunities to test new approaches to content, and being alert to emerging issues which might impact or benefit this work.
• Using insight gained to assess the effectiveness of content used on social/digital media channels, recognising patterns and trends, and drawing key conclusions to help improve the impact of our digital communications.
• Providing design and production support to the wider department where resource permits.
• Continually looking for ways that the design team could add value across the wider department.