Are you passionate about design, brand storytelling, and making an impact on a global scale? This is the opportunity you've been waiting for! As the Clarks OriginalsCreative Lead, you’ll lead the visual identity for this dynamic part of our iconic brand. It's an opportunity to immerse yourself in a world where every design decision matters, and each step contributes to the rich heritage of Clarks' story.
The role
Clarks Originals is the sub brand of Clarks that focuses on iconic heritage styles including the Desert Boot, Desert Trek and Wallabee. The brand is steeped in rich cultural connections that mean that the team collaborate with brands like Stussy, Aime Leon Dore, Aries Arise, Moncler and Supreme and individuals including Jorja Smith, Popcaan and Liam Gallagher. Check out @ClarksOriginals on IG for more. We are looking for a Clarks OriginalsCreative Lead to help lead all creative globally.
Your responsibilities encompass leading the creative development of campaigns, collaborating with the Brand Marketing Manager to craft distinctive visual identities and engaging creative in alignment with Clarks' brand vision and objectives.
You’ll also oversee the creative development of various assets – this is primarily social and digital media but also covers, trade, retail marketing, packaging, and brochures, while constantly evaluating effectiveness and driving continuous improvement.
Additionally, you play a key role in a culture of high-performance and creativity within the creative team, staying updated with the latest trends and best practices in social media, design, and communication, and contributing to process improvements to foster innovation in working methods.
About you
You’ll possess a solid foundation in graphic design, holding an HND or degree, or equivalent experience. Your expertise extends to brand positioning, identity, and campaign development, complemented by technical knowledge in the design process and creative techniques, especially in social media and on digital platforms. You’ll demonstrate a global perspective, leveraging insights into Clarks Originals consumers worldwide and staying attuned to overarching trends in social media, global advertising, design, and culture. You’ll be passionate about the world in which Clarks Originals lives – connected to a wide range of cultural universes within music, fashion, and art.
Your skills reflect a strong creative and art direction design capability, alongside a collaborative spirit for timely delivery of high-quality output whilst exhibiting an effective approach to stakeholder engagement. You'll have an extensive knowledge of the creative process - seeing projects through from briefing to artwork, for both digital and print channels. You’ll be proficient in Apple Mac applications and Adobe CS will be second nature to you, enabling seamless incorporation of social, cultural, fashion, and design trends into creative ideas. A knowledge of motion graphics and 3d graphics packages are desirable too. Drawing from your leadership experience, you have a proven track record in delivering marketing materials across diverse markets, building and leading teams for commercially successful assets, and navigating high-volume, high-quality creative demands across seasonal cycles. Your ability to manage multiple design briefs concurrently, ensuring on-time and on-brief delivery, underscores your readiness for this dynamic role.
About Clarks
This is a hybrid role at our HQ in Street, Somerset less than one hour from Bristol and Bath.
Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825, when brothers James and Cyrus Clark made a slipper from sheepskin off-cuts. Sparking revolutions and defining generations, Clarks’ archive of over 22,000 pairs includes the inimitable Desert Boot and Wallabee – and a ground-breaking combination of invention and craftsmanship remains at the heart of what the brand does now. Cutting-edge collaborations with cultural icons and KOLs, taking strides in social change, reimagining legendary silhouettes, and making shoes that move with the world ahead – Clarks is never standing still.
We love hearing from great people
Visit us at clarksjobs.com, follow us on Twitter and become a fan on Facebook. Just look for @JobsatClarks
As a global employer, Clarks is committed to embracing diversity throughout our workforce by creating an inclusive environment that reflects the many cultures and locations where we work. We strive to create a productive environment which everyone has an equal chance to succeed at all levels through the organisation. We will not discriminate on the basis of sex, age, disability, marital status, colour, race, religion, ethnic origin, sexual orientation or gender re-assignment’, complying with local legislative requirements.