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Form of work
SalaryWhat the role is all about…
Three Business are on an exciting growth journey and we’re looking for a knowledgeable CRM campaign Build and Deployment expert to join the team and help us get to our next milestone.
Sitting within the B2B Customer Marketing team, you’ll play a crucial role in implementing and managing the Marketo marketing automation platform, enabling us to execute effective campaigns targeting both existing customers and acquisition.
You’ll work closely with wider teams to deliver an effective and seamless journeys across multiple, complex comms programmes as well as lead gen activity from unknown through to converted opportunity, ensuring visibility of all touchpoints and the ability to measure marketing performance.
You’ll look for opportunities to leverage wider technology and data solutions to improve the effectiveness of our marketing activities, targeting businesses from 1-250+ employees across a range of channels (email, digital, SMS, app etc.)
This is an exciting opportunity to be part of a dynamic team, driving growth and innovation in our B2B marketing initiatives.
What you’ll be doing…
- Collaborate with the B2B Marketing team to understand campaign objectives, requirements, and target audiences.
- Lead the implementation and configuration of the Marketo marketing automation platform.
- Design, build, and manage complex multi-channel campaigns using Marketo's tools and capabilities.
- Develop and maintain automated workflows, lead nurturing programs, and customer journey maps to optimize campaign performance and enhance the customer experience.
- Integrate Marketo with other relevant platforms, such as CRM systems, to ensure seamless data flow and synchronization.
- Monitor campaign performance metrics, analyse results, and provide recommendations for continuous improvement.
- Troubleshoot technical issues, identify opportunities for optimisation, and implement best practices for email deliverability, lead scoring, and segmentation.
- Train. educate and support team members on Marketo best practices and usage.
- Share the latest industry trends and advancements in marketing automation to bring innovative ideas to the team.
