Crm Marketing Executive

We are a fast-growing, FinTech company looking for a talented and enthusiastic individual to join our team. We are expanding, making this a perfect position if you would like to have a significant impact on our company’s growth and develop your role and career as the business evolves. You will join a team where your ideas will be welcomed and valued.

We are currently seeking a talented and experienced CRM Marketing Executive to spearhead our digital marketing efforts. This individual will play a pivotal role in driving our email and digital marketing strategies, managing email campaigns and automation, data capture, and ensuring the overall success of our marketing campaigns.

Role Responsibilities

• Utilising HubSpot to segment audiences, create and manage marketing campaigns, and nurture leads through the sales funnel. 
• Developing and implementing A/B testing for email campaigns to optimise engagement and conversion rates. 
• Creating workflow automation within HubSpot to streamline marketing processes and improve efficiency. 
• Monitoring and analysing email campaign performance metrics to identify areas for improvement and refine targeting strategies. 
• Measuring and reporting on the success of email campaigns, using metrics such as open rates, click-through rates, and conversion rates. 
• Keeping up-to-date on CRM and email marketing trends and best practices. 

Requirements

• 3+ years of B2B inbound marketing experience, ideally with a focus on CRM and email marketing automation.
• Proven experience in digital marketing with a strong understanding of CRM platforms, email marketing, and workflow automation.
• Proficiency in HubSpot or similar CRM software, with experience in creating and managing email campaigns and workflows.
• Strong analytical skills with the ability to interpret CRM data, generate insights, and make data-driven decisions.
• Excellent communication, collaboration, and project management skills.
• Ability to thrive in a fast-paced environment and adapt to changing priorities.

Benefits

• Competitive compensation
• 25 days holiday (exc. Bank holidays)
• Pension contributions
• Private medical insurance
• Employee health and wellness discounts
• Cycle to Work Scheme
• Monthly happy hours and team lunches
• Lunch and learn training sessions.

Working Pattern

• Hybrid working pattern in London office, 3 days in the office, 2 days remote.