Customer Lifecycle Marketing Manager - Herts

Customer Lifecycle Marketing Manager - Herts
Customer Lifecycle Marketing Manager
Hemel Hempstead (Hybrid) - 2-3 days a week in office
Annual salary + bonus and benefits
We're looking for a Customer Lifecycle Marketing Manager to play a lead role in the CLM transformation at Haven. As we build our new Customer Data Platform environment, you will work with the Technical CLM Manager to ensure it's fit for both current and future CLM strategy, which you will lead on devising. If you are a strategic thinking, results-driven leader with a passion for driving customer engagement and loyalty we'd love to hear from you.
Your Opportunity:
To learn, develop and become an expert in a key area of the business by:
- Leading and inspiring your team to deliver on your Customer Lifecyle Marketing strategy
- Developing and implementing Customer Lifecycle Marketing strategies and overseeing end to end delivery of campaigns
- Driving personalization at scale through the deployment of always-on trigger campaigns
- Utilising analytical insights to identify opportunities for campaign iteration and optimisation
What we'd like you to bring:
- Proven experience in a Customer Lifecycle Marketing role
- Expertise in building and optimizing campaigns in complex CDP environments -eg Bloomreach, Hubspot, Braze, Salesforce
- Strong analytical skills with the ability to derive insights from data and drive campaign optimisation.
- Excellent communication and presentation skills, you're capable of influencing and engaging at all levels
What's In It For You?
- Holiday allowance that rises with service, plus a 'Holiday Buy Scheme'
- Annual bonus
- 20% discount on both Haven and Warner Hotels holiday for you, family and friends
- Comprehensive wellbeing support
- Access to the Bourne Leisure corporate box at the O2 Arena ,London
- Exclusive discounts with corporate partners
- Exciting career pathways, including Learning and Development opportunities such as Apprenticeships and Degrees
- Enhanced family friendly policies and pay (eligibility criteria applied)
Who are we?
We're part of an award-winning Bourne Leisure family, which includes Haven & Warner Hotels. We have 9,000 fantastic team members and 39 beautiful seaside locations and our HQ based in Hemel Hempstead.
What's it like to work with us?
Working with us is ultimately defined by our exceptional people and teams. At Haven, we take pride in our Breath of Fresh Air culture, which focuses on valuing and supporting every team member. We prioritise openness and transparency in our interactions allowing our team members to be their authentic selves.
We operate a hybrid working model, meaning 50% of your working week will be spent at the office, occasionally on Park, or at external events.
What can you expect during the recruitment process?
The interview process will be up to 3 stages and may contain a presentation or skills test, depending on the role. If you require any support or reasonable adjustments to help you perform at your best during this process, please let us know.
Diversity, equity, and inclusion are at the heart of who we are and what we do. Our commitment to these values is unwavering and they are central to our mission. We encourage applications from all backgrounds, communities and industries and we are happy to discuss any reasonable adjustments or flexibility that you may require, including whether a role can be part-time or a job-share.
We genuinely care about every candidate's experience during the recruitment process and are here to provide support where we can. If you require any assistance or reasonable adjustments while applying, please don't hesitate to reach out to us at resourcingteam@bourne-leisure.co.uk.