Address Position Summary
Why Join our Team? The European Data Marketing Team’s mission is to deliver a personalised, meaningful, premium experience to Samsung consumers across a multi-touchpoint ecosystem (website, e-store, social, email, device, app, chat, media) to drive continuous business growth! We do this by better understanding our consumer’s needs and behaviours, digital trends and focusing on continuous improvement on our digital channels.
As a European Centre of Excellence function, the team works closely with multiple internal and external stakeholders to set regional strategy and provide highly specialised skills to drive meaningful change across Europe (16 subsidiaries).
Role and Responsibilities
Your Key Responsibilities:
- As Customer Strategy Manager you will help manage and support the European Digital Marketing Strategy across paid, owned and organic channels, developing plans for key brand campaigns and marketing programmes. You will support the development of new propositions & innovations to increase contribution to sales and drive customer value.
- Working closely with the brand team you will develop strategic digital marketing plans supporting brand campaigns across key channels and be the key point of contact for them on all campaigns.
- You will develop customer-centric, data-driven programmes to support customer growth, sales, retention and engagement objectives, improving the usage of machine learning and customer propensity models. You’ll have responsibility for the adoption of these new programmes across European markets.
- Working in partnership with the CRM Team, Campaign Analysts, Data & Technology and other Channel Experts, you will support the development and implementation of customer-led marketing standard processes to improve DTC growth, collaborating with European and HQ teams and agency partners. You’ll be responsible for leading innovative marketing projects to drive outstanding, industry leading iniatives to drive customer growth, such as the European personalisation stratgey.
Day to day responsibilities:
- Plan digital marketing communications with insight led, engaging content showcasing Samsung products aligning to brand and channel guidelines, sending to over 70 million engaged customers
- Supporting the delivery of European personalisaiton strategy by coordinating requirements with the subs and core development teams and managing the content requirements and ongoing content management
- Write briefs, assess creative, designs and copy, circulate for feedback and approval, build toolkits for the subs so they can implement campaigns locally, brief and work with CRM Ops team to set up and deliver CRM campaigns
- Build key plans and toolkits to support Brand campaigns across digital marketing channels as well as a building out requirements for budget, assets and timings to support
- Have a passion for data and personalisation, understanding the feasibility to implement trigger campaigns working with data teams to build recommendations
- Facilitate and manage the communication between European Office and European subs. Work with HQ (Korea) to communicate European plans and results as well as understanding Global CRM plans required for roll-out
- Support the team with activity planning with half busiess reveiws to identify success and findings for forward planning
What we need for this role
To be successful, you will possess the following skills and attributes:
- 5+ years experience in a strategy focussed role in marketing roles
- Consumer-oriented approach, ability to build consumer-friendly messaging
- Outstanding execution skills with strong attention to detail
- Organised with outstanding work planning and time management skills
- Keen to understand and find out more about the technolgy that drives personalisation and how it works in Samsung Europe
- Excellent communication skills and confident presenting to teams
- Experience of analysing metrics and data to guide decisions and make recommendations
- Solutions focussed using initiative to drive projects forwards to meet key deadlines and KPIs
- Ability to thrive under a fast, pressured environment with conflicting priorities and changing direction
- Passion for technology and a strong understanding of the sector
What does success look like?
- The candidate will proactively look at a business problem, understand customer needs and create recommendations on the digital marketing approach and build a toolkit structure to support
- They will collaborate with key teams, building an effective internal network, to drive solutions across multiple channels and marketing teams while effectively communicating progress and project updates
- They will also work with the European markets to drive uptake of toolkits, measuring results and communicating performance and updates to the wider team
- They will understand how their work supports the wider business priorities and create strategies and plans to support, with relevant KPIs to track
- They will work with our marketing agency partners to develop plans and toolkits for key startegic programmes and brand campaigns
Skills and Qualifications
Benefits of working here at Samsung include:
- Hybrid working - 3 days in the office, 2 days from home
- Bonus Scheme
- Car allowance
- Pension contribution
- 3 x volunteering days each year
- Holiday - 25 days per annum plus bank holidays and an additional day off for your birthday!
- Access to staff sales discounts on a wide range of Samsung products
- Access to discount shopping portal
- Discounted Starbucks and subsidised canteen onsite
Partner Colleagues are not eligible for Samsung Family Leave or Sick Leave policies but may be eligible for statutory payments via their agency.
We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
