Customer Value Analyst

Customer Value Analyst

Leicester / Windsor/ Edinburgh Flexible UK Locations with FlexFirst hybrid working

Overview

British Gas Business (BGB) is the leading provider of energy to SMEs in the UK and is focused on helping its customers energising a greener, fairer future.

The new Customer Value and Commercial Operation Team sits at the beating heart of British Gas Business and is a dynamic and multifaceted group responsible for enhancing commercial outcomes, maximising customer lifetime value, and ensuring the seamless operation of our commercial and pricing services. This team combines expertise in customer relationship management, data analytics, commercial operations, and profitability analysis to create value for our customers and drive sustainable growth for the company.

You will be required to visit some of our key BGB locations including Edinburgh, Leicester and Windsor.

The Role

You will play a pivotal role in maximizing customer satisfaction, retention, and profitability within our commercial customer segment. This role involves leveraging advanced data analytics techniques to enhance customer lifetime value, conduct propensity analysis, perform customer segmentation, and identify key commercial customer attributes. As Customer Value Analyst you will work closely with cross-functional teams to develop strategies that enhance customer relationships and drive revenue growth.

Specific areas of accountability will include:

• Lifetime Value Modelling for customers.
• Customer Propensity Analysis.
• Customer Segmentation development and management.
• Commercial Customer Attributes: · Identify and analyse key attributes of commercial customers, including their preferences.
• Data Analysis and Reporting.
• Cross-functional Collaboration: with sales, marketing, product development, and customer support teams.

The Person

You will be experienced in customer journeys within an industry that is focused on renewal performance and outcomes. You will need to be highly analytical with ability to simplify and solve complex, ambiguous problems. You are a relationship builder and can be pro-active on your own communicating to a high standard.

Modelling and statistical analysis experience (data modelling, customer analytics). A proficiency in data analysis tools and programming languages such as SQL, Python, or R will support this.

Ideally you will have a degree in economics, mathematics, engineering, computer science or similar quantitative subject is preferred. Advanced degrees, PhD, MBA, CFA, CIMA desirable

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