Demand Generation Specialist

We are seeking a motivated and talented Demand/Lead Generation Specialist to join our client's Digital and Marketing team. This role requires a blend of creativity, analytical skills and a passion for industrial / manufacturing marketing.

Client Details

Our client is a well-established and respected player in the industrial / manufacturing sector. They boast a substantial workforce and are known for their innovative approach to solutions. Operating from their base in Northamptonshire, they are committed to providing quality products and services to their wide-ranging clientele.

Description

• Research and identify potential contacts for selected customers to target via various channels, including online research, company data platforms, social media, industry events, and networking. Build and maintain a robust database of qualified leads.
• Develop and maintain a thorough knowledge of the company's products and services.
• Work closely with the marketing team to develop and implement effective lead generation campaigns.
• Analyze campaign performance and make necessary adjustments to improve results.
• Collaborate with the sales team to ensure smooth transition of leads.
• Constantly seek to improve processes and performance through continuous learning and development.
• Participate in industry events and stay updated on market trends.
• Maintain accurate and detailed lead generation records in the CRM system.
• Using LinkedIN Outreach/Sales Navigator to develop new opportunities

Profile

A successful Demand/Lead Generation Specialist should have:

• A degree or equivalent in marketing, business or related field.
• Be an expert in the usage of LinkedIN Sales Navigator
• Experience in demand +lead generation and marketing, preferably in the industrial / manufacturing industry.
• Strong analytical skills to assess and improve lead generation strategies.
• Excellent communication and interpersonal skills.
• A proactive and goal-oriented mindset.

Job Offer

• A competitive salary in the range of £36,000 to £40,000 per annum.
• Holiday leave and benefits to be confirmed.
• An inclusive and supportive company culture.
• Opportunities for professional development and career advancement.
• A chance to make a significant impact in a well-established company in Northamptonshire.