Address
Salary
A job with Merlin isn’t like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don’t trade in suits, handshakes or briefcases. We trade in fun. In smiles, shrieks and spine-tingles. In Memories. In magic. But there are no tricks behind our magic. Instead, there are people like you. Passionate, dedicated people who are committed to making sure our worldwide attractions and guests’ experiences are the best they can be.
Due to continuing growth and development of Merlin’s attractions and brands on a global scale, we are looking for a Digital Analyst to join our Ecommerce department on a permanent basis. The role will be based at London South Bank office, with a hybrid element for those looking for more flexibility.
Key Objectives and Responsibilities:
Data Storytelling Maestro: Spin enchanting tales from our vast ecommerce data, ensuring everyone can savor its richness.
Data Integrity Guardian: Safeguard the purity of our E-Commerce data, delivering reports brimming with actionable insights on a weekly and monthly basis.
Analysis Alchemist: Transform complex business queries into engaging and digestible analyses. Dive into data from multiple perspectives – customer, channel, and commercial – to unveil hidden treasures.
Ad Hoc Analysis Expert: Be the go-to guru for spontaneous analyses and support, offering wisdom on A/B tests and crafting recommendation reports based on results.
️ Strategic Insight Navigator: Embark on a journey with the Senior Digital Analyst to chart our data and insight strategic roadmap.
Knowledge Empowerment Champion: Empower stakeholders with transformative training and immersive workshops, unlocking the full potential of our data.
Collaborative Dynamo: Harmonize with teams across the organization, including finance, to ensure we're primed for success and equipped to tackle the most pressing business questions. For instance, collaborating with the Tag Manager to ensure correct tagging setup.
Sample Projects:
Weekly E-Commerce Expedition: Dive deep into ecommerce metrics like conversion rate and site funnels, uncovering guest frictions and trading opportunities lurking beneath the surface.
Digital Channel Odyssey: Explore revenue-rich shores and optimize campaigns across PPC, SEO, Affiliates, and social media. Navigate the digital marketing seas with finesse.
️ Ad Hoc Analysis Adventure: Venture into uncharted territories of AB testing and customer funnel flows, deciphering guest interactions to shape our digital strategies and achieve success.
Qualifications & Experience:
Essential:
- Passionate about data and web analytics, with solid experience in online retail or relevant industries.
- Familiarity with analytics tools like GA4 and Similarweb is key.
- Skilled in consolidating vast data sets and crafting intuitive dashboards using Big Query, Looker, Power BI, or Tableau.
- Hands-on experience with analytical tracking, website tagging, and constructing sales funnels.
- Can Translate data into actionable insights, showcasing your commercial mindset.
- Embraces a flexible attitude, eager to dive into metrics and support colleagues beyond your immediate responsibilities.
- Strong numeracy, advanced Excel skills, and a knack for commercial analysis are essential.
Desirable:
- Experience in leisure/entertainment industries is a plus.
- Knowledge of SQL databases is advantageous.
- Can comfortably present insights to wider teams and stakeholders, whether in person or through Excel or PowerPoint.
We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and want to become even better (our magic can help here). Benefits include Pension, Life Assurance, discretionary company bonus, 25 days’ holiday and, of course, a Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide, as well as 25% discount in our retail shops and restaurants and 40% discount on LEGO.
Pay Range: Competitive
