Digital Content Analyst

Summary

We are the public body that looks after England’s historic environment. We champion historic places, helping people understand, value and care for them.

Historic England have a fantastic opportunity for you to join us as our Digital Content Analyst. You will be responsible for monitoring, measuring, evaluating and reporting on the success of our Digital Content activity. Reporting to the Digital Communities Manager, you will generate valuable insights that enable Historic England to develop content and campaigns that truly engage and inspire our audiences.

The location of this role is National where we offer hybrid working, you will be based in one of our following offices and from home - Newcastle, York, Manchester, Birmingham, Swindon, Bristol, Portsmouth and Cambridge. 

National £31,912 - £33,000 per annum

Cambridge £33,356 per annum

What you will be doing

Champion and support the strategic development of accurate analysis, evaluation and reporting on our Digital Content activity, including website, email, social, display advertising and integrated campaigns.  

Support the wider team in the development of skills to help define what great analytics and consistent reporting look like.

Develop and implement a programme of weekly, monthly and annual reporting on content and campaign data across all channels in order for insights to drive continuous improvement.

Produce analysis of data and trends to generate insights that allow the Content and other teams to improve their effective engagement.

Design and implement processes for monitoring, analysing and reporting on activity, helping managers shape useful KPIs.

Support managers in the Content team to develop web analytics that improve our search, find and customer journey activities.

Identify up-to-date and relevant tools to support data management and analysis and keep up to date with new developments.        .

Project management of cross-organisation community campaigns with colleagues in Public Engagement, Policy & Evidence and Regional Delivery.

Provide advice and support to colleagues across all groups on evaluation issues relating to digital communications activity.

Keeping up to date with new developments in digital communications.

Support managers to ensure we effectively collect and manage data on our engagement activities and manage risks to our reputation and brand.

Manage resources, meet and achieve continuous improvement in productivity and professional excellence.

Drive a culture of data-led decision making and continuous improvement in ROI.

Participate in national and cross-group projects which support corporate priorities and take a lead where appropriate in such projects.

Develop knowledge and understanding of all the areas of work undertaken by the group to offer an integrated service to internal and external customers.

Where necessary, working flexibly to cover strategic issues in response to changing national, organisational and group priorities.

Who we are looking for

• Experience of detailed reporting for a wide range of activity, using analytical skills to identify trends and translate data
• Experience of successfully evaluating content marketing programmes
• Highly organised and able to work at pace; managing competing priorities and meeting deadlines
• Adept at presenting complex info in an easy to digest format using a variety of tools
• Highly numerate with a good understanding of statistical principles
• Significant experience of working with Google Analytics, social media analytics and other tools, including segmentation and creating reports

We are an equal opportunity employer which values diversity and inclusion. If you have a disability or neurodiversity, we would be happy to discuss reasonable adjustments to the job with you. Having just won the Gold Award from MIND, we also recognise the importance of a healthy work-life balance.

We are an inclusive employer and believe that flexible working options are for everyone. We want to make sure our working arrangements don’t prevent anyone from joining us because of their personal circumstances. We also want to provide you with the best balance in your home and work life that we can.

We are open to considering options including job sharing, part-time working, compressed hours working and different working locations, including hybrid working. Please visit our jobs pages or contact us to find out more.

Why work for Historic England

We offer a wide benefits package including a competitive pension scheme starting at 28% contributions, a generous 28 days holiday, corporate discounts, free entry into English Heritage sites across the country and development opportunities to ensure you achieve your goals.

We are committed to promoting equality of opportunity for everyone. Diversity helps us to perform better and attract more people to support our work. We welcome and encourage job applications from people of all backgrounds.

We particularly encourage applications from Black, Asian and Minority Ethnic candidates and candidates with disabilities as they are underrepresented within Historic England at this level.

Historic England want all of our candidates to shine in the recruitment process. Please tell us what we can do to make sure you can show us your very best self. You can contact us by email at recruitmentTeam@Historicengland.org.uk if you have any recruitment queries. 

To ensure a fair and inclusive recruitment process for everyone the use of AI or automated tools is not permitted.

Interview dates: week commencing 10th June 2024 - MS Teams

Please follow the link for a full copy of the Job Description –

https://historicengland.org.uk/media/1t3cfk2d/digital-content-analyst.odt