Main Purpose of Job:
Main Tasks
- Support the Head of Communications and Outreach Manager through the creation of video content to support key Communications and Outreach objectives. This will involve planning, filming, editing and uploading engaging video content for the College’s digital communications, with a particular focus on prospective undergraduate student audiences.
- Assist in the creation of other digital marketing materials (taking and editing photographs, creating graphics on Canva or similar), producing high quality digital images.
- Ensure that all content created complies with GDPR and Competition & Market Authority (CMA) guidelines.
- Produce Digital Content that complies with LMH brand and style guidelines.
- Work with the Head of Communications to plan and implement the College’s social media strategy across all channels (Instagram, LinkedIn, X, Facebook and TikTok), working to compile an annual content plan.
- Support the Outreach Manager to plan specific campaigns for potential applicants from all backgrounds, with a particular focus on growing engagement and followers on TikTok and Instagram for this audience.
- Proactively explore new ways of making LMH’s digital communications more effective and keep informed about emerging technologies that could be used to increase impact and reach with target audiences.
- Support the Head of Communications with day-to-day tasks, such as creating online news content, promoting events and sending out regular communications to the College’s various internal and external audiences.
- Work with the Outreach Manager on specific email campaigns or communications projects for the purpose of supporting LMH’s outreach and admissions work.
- Monitor, analyse and review the College’s website and social media activities, providing feedback to the Head of Communications about digital engagement.
- Work with the Head of Communications and Outreach Manager to review the impact of our digital communications and use data collected to inform future plans.
- Support the Head of Communications to upload and edit content on the College’s website, ensuring published information is engaging and accurate.
- The post-holder may also be required to undertake any other duties commensurate with the grade of the post.
Person Specification
- A good standard of education: a degree (or equivalent qualification), or a similar level of skill and experience gained in a work environment.
- Excellent verbal and written communication skills, with a high level of attention to detail and accuracy.
- Strong organisational skills, with the ability to prioritise and keep track of multiple tasks.
- Proven skill and experience in planning, filming and editing engaging video content using e.g. Adobe Premiere Pro, CapCut or other software.
- Demonstrable experience of the ability to create high-quality digital and visual content (using, for example, Adobe Creative Cloud or Canva) for target audiences.
- Knowledge or experience in developing and maintaining social media channels, creating engaging content for target audiences, plus the ability to stay up to date with developments in technology and trends.
- Excellent IT skills, including a high level of competence in email, web-based publishing and word processing.
- Excellent interpersonal skills. The ability to work in a team and with a range of people.
- A good understanding of (or ability to learn about) GDPR, web accessibility requirements and Competition and Markets Authority (CMA) guidelines.
- Experience of using a social media management tool such as Hootsuite.
- Experience of using content management systems such as Drupal or Wordpress.
- Experience of creating content for young people (between 11-18 years old) in an educational setting.
- Knowledge of and commitment to widening access to higher education, in particular at the University of Oxford.
- Experience of monitoring and analysing statistical breakdowns of web usage.
Terms and Conditions
- Covering letter indicating why you are applying for the role and how you fit the selection criteria
- Your CV
- We are also asking candidates to include, if possible, links to at least two examples of videos (short form or longer form) that you have produced in previous roles or in your own time. These should be provided as URL links in the 'Questions' section.
About LMH
Application Deadline
April 08, 2024
Department
Principal's Office
Employment Type
Permanent
Location
Oxford
Workplace type
Hybrid
Compensation
£30,000 - £35,000 / year