Company

Lady Margaret HallSee more

addressAddressOxford, Staffordshire
type Form of work- Permanent
salary Salary£30,000 - £35,000 a year
CategoryAdvertising & Marketing

Job description

Lady Margaret Hall is a constituent College of the University of Oxford, located in peaceful, spacious gardens beside the University Parks. LMH was founded in 1878 from a passion for learning and for equality, making it possible, for the first time, for women to study at Oxford. Today, the College continues to draw inspiration from this pioneering vision of educating the excluded. Since 1979 LMH has been a co-educational academic community. Currently we have c.400 undergraduates, c.220 postgraduate students, and c.80 academic staff. LMH is an ‘Investors in People’ employer and is the only Oxbridge College to have achieved a gold award.
Main Purpose of Job:
Lady Margaret Hall is looking to recruit a creative and enthusiastic Digital Content and Communications Officer to support the expansion and delivery of our online communications and social media strategy. Reporting to the Head of Communications, the Digital Content and Communications Officer will work across all areas of the College, developing Digital Content for our key target audiences. The post-holder will have particular responsibility for generating video content, overseeing the College’s regular social media output, and creating engaging content for the College’s digital communications.
A large portion of the role will focus on supporting the expansion of the College’s digital outreach strategy, which seeks to utilise digital media effectively to communicate with prospective applicants. There will be an emphasis on presenting an inclusive and open public image of the College as we aim to attract talented students from groups currently under-represented within the College and wider University community. The post-holder will support the use of social media, with a particular emphasis on TikTok and Instagram, as well as creating video content for the College’s targeted outreach work with schools and students.
Relationships
Responsible to: Head of Communications
Liaison with: Outreach Manager, College staff and students

Main Tasks

Content Creation
  • Support the Head of Communications and Outreach Manager through the creation of video content to support key Communications and Outreach objectives. This will involve planning, filming, editing and uploading engaging video content for the College’s digital communications, with a particular focus on prospective undergraduate student audiences.
  • Assist in the creation of other digital marketing materials (taking and editing photographs, creating graphics on Canva or similar), producing high quality digital images.
  • Ensure that all content created complies with GDPR and Competition & Market Authority (CMA) guidelines.
  • Produce Digital Content that complies with LMH brand and style guidelines.
Digital Communications
  • Work with the Head of Communications to plan and implement the College’s social media strategy across all channels (Instagram, LinkedIn, X, Facebook and TikTok), working to compile an annual content plan.
  • Support the Outreach Manager to plan specific campaigns for potential applicants from all backgrounds, with a particular focus on growing engagement and followers on TikTok and Instagram for this audience.
  • Proactively explore new ways of making LMH’s digital communications more effective and keep informed about emerging technologies that could be used to increase impact and reach with target audiences.
  • Support the Head of Communications with day-to-day tasks, such as creating online news content, promoting events and sending out regular communications to the College’s various internal and external audiences.
  • Work with the Outreach Manager on specific email campaigns or communications projects for the purpose of supporting LMH’s outreach and admissions work.
Measuring and Refining
  • Monitor, analyse and review the College’s website and social media activities, providing feedback to the Head of Communications about digital engagement.
  • Work with the Head of Communications and Outreach Manager to review the impact of our digital communications and use data collected to inform future plans.
Other
  • Support the Head of Communications to upload and edit content on the College’s website, ensuring published information is engaging and accurate.
  • The post-holder may also be required to undertake any other duties commensurate with the grade of the post.
This is a new role, and the College’s Communications team and digital outreach programmes continue to develop and grow. The post-holder may be required to take on new responsibilities as our priorities develop, especially in the lead up to LMH’s 150th anniversary in 2028, which presents some exciting opportunities for the College. Training and support will be provided where required.

Person Specification

We are seeking a talented individual with strong communications and marketing skills and a passion for digital media for this new post. The post-holder will work under the supervision of the Head of Communications but will work very closely with the Outreach Manager, who runs the College’s schools outreach programmes. The Digital Content and Communications Officer should be able to build effective relationships with key audiences across the college, including students, tutors and other colleagues, to deliver engaging Digital Content. We are looking for someone who is a strong communicator, is highly accurate with strong attention to detail, and who is able to prioritise their work in a busy environment. A passion for outreach communication would be very desirable.
Essential
  • A good standard of education: a degree (or equivalent qualification), or a similar level of skill and experience gained in a work environment.
  • Excellent verbal and written communication skills, with a high level of attention to detail and accuracy.
  • Strong organisational skills, with the ability to prioritise and keep track of multiple tasks.
  • Proven skill and experience in planning, filming and editing engaging video content using e.g. Adobe Premiere Pro, CapCut or other software.
  • Demonstrable experience of the ability to create high-quality digital and visual content (using, for example, Adobe Creative Cloud or Canva) for target audiences.
  • Knowledge or experience in developing and maintaining social media channels, creating engaging content for target audiences, plus the ability to stay up to date with developments in technology and trends.
  • Excellent IT skills, including a high level of competence in email, web-based publishing and word processing.
  • Excellent interpersonal skills. The ability to work in a team and with a range of people.
  • A good understanding of (or ability to learn about) GDPR, web accessibility requirements and Competition and Markets Authority (CMA) guidelines.
Desirable
  • Experience of using a social media management tool such as Hootsuite.
  • Experience of using content management systems such as Drupal or Wordpress.
  • Experience of creating content for young people (between 11-18 years old) in an educational setting.
  • Knowledge of and commitment to widening access to higher education, in particular at the University of Oxford.
  • Experience of monitoring and analysing statistical breakdowns of web usage.

Terms and Conditions

The salary will be c. £30-35k per annum FTE. Benefits of working for the College include 36 days holiday (including bank holidays), pro rata for part time appointments, the option to join a University pension scheme and one free meal whilst on duty and the kitchens are open, when the kitchens are closed a meal allowance will be paid. Additional benefits include discounted bus/train travel to commute to work or salary sacrifice bicycle scheme, employee assistance programme, annual flu jab and eye examination, regular staff social events, staff parties and wellbeing activities.
Working hours – 37.5 hours per week, with exact working hours to be agreed upon appointment. While most work will take place within regular working hours, periodically some flexibility may be required in order to provide support for evening or weekend events. All Bank holidays during term time are working days. Time-off in lieu is usually granted for any additional hours worked.
There will be an initial probationary period of six months. Applicants must be eligible to work in the UK.
How to Apply
Applications can be submitted via the ‘Apply Now’ button. Applicants are asked to upload the following documents:
  • Covering letter indicating why you are applying for the role and how you fit the selection criteria
  • Your CV
(Please submit your covering letter and CV as a single document in the 'Resume/CV' section of the application form)
  • We are also asking candidates to include, if possible, links to at least two examples of videos (short form or longer form) that you have produced in previous roles or in your own time. These should be provided as URL links in the 'Questions' section.
The close date for applications is midday on Monday 8th April 2024.
A principal aim of this College’s Equal Opportunities Policy is to ensure that in the recruitment, selection, training, appraisal, development and promotion of employees, the only consideration must be that the individual best meets, or is likely to meet, the requirements of the programme or course or post.

Lady Margaret Hall is committed to provide a learning, working and social environment in which the rights and dignity of all its members are respected, and which is free from prejudice, intimidation and all forms of harassment, including bullying. We seek to ensure that no-one suffers, either directly or indirectly, as a result of discrimination.
Lady Margaret Hall has a range of family friendly policies.

About LMH

LMH began with nine women and is now a vibrant academic community transforming the lives of hundreds of students. We are diverse, open, intellectually curious and pioneering. We continue to break boundaries as the first Oxford College to establish a Foundation Year for under-represented students.

Application Deadline

April 08, 2024

Department

Principal's Office

Employment Type

Permanent

Location

Oxford

Workplace type

Hybrid

Compensation

£30,000 - £35,000 / year

Refer code: 3145599. Lady Margaret Hall - The previous day - 2024-04-06 07:15

Lady Margaret Hall

Oxford, Staffordshire
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