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Salary To lead the creation and execution of innovative content strategies, that deliver high impact Careers Advice and Guidance to our users and support GTI’s strategic goals.
To drive continuous technology-led optimisation of GTI’s editorial structure and practices through embracing Generative AI, Machine Learning and Automation opportunities.
To foster creative relationships across wider business functions to ensure GTI’s Careers Advice and Guidance is market-leading, widely accessed and can evidence Content ROI.
To foster creative relationships across wider business functions to ensure GTI’s Careers Advice and Guidance is market-leading, widely accessed and can evidence Content ROI.
As a strategist, you'll be creating and commissioning multi-channel Content solutions, balancing data insight with creative flair, whilst coordinating partners, freelancers, and end-users.
Outcomes
- GTI engages its audience via GenZ-optimised Content, that is delivered through relevant channels with a style and tone that resonates.
- Generative AI, Machine Learning and Automation underpin GTI’s content creation, distribution, and maintenance processes.
- Outstanding writers and subject matter experts are found and commissioned on bold new Careers Advice and Guidance ideas.
- Content strategies are aligned to semantic UX and LLM capabilities.
- Content strategies are multi-channel with new and innovative formats replacing traditional long-form articles.
- Content ROI is clearly measured and communicated in line with strategic goals.
Responsibilities to include:
- Ensure Content ROI metrics are defined, measured, and communicated to the Student Success Lead.
- Own the centralised editorial calendar for GTI, with quarterly objectives and commissioning plans.
- Lead the strategy to embed Generative AI, Semantic UX, Automation, LLM, Behavioural analytics, and AI powered recommendations at the core of GTI’s Content processes.
- Champion changes to Content trends, search engine algorithms and SEO best practices.
- Manage all technologies, systems & data surrounding content creation, distribution, and maintenance for UK & Ireland.
- Design & lead multi-channel content strategies in collaboration with other teams.
- Manage all outsourcing and commissioning of content creation and maintenance.
- Share insight and opportunities through tracking trends in the early careers sector.
- Lead metadata strategies for efficiency gains, schema optimisation and content elasticity.
- Enable marketers to target the right Careers Advice and Guidance to relevant audiences across all of GTI's digital properties.
- Develop new inbound channels for fully integrated user and partner-generated content.
- Continuously design, develop, and test new Content formats and strategies.
- Ensure GTI Content is constantly optimised and formatted for GenZ needs and behaviours.
Person Specification
- You’re a motivated self-starter.
- You’re a technologist at heart, have a passion for digital trends, and a keen interest in how innovative technologies can be used to boost creativity and efficiencies within Careers Advice and Guidance.
- Strong experience in Digital Content management and multi-channel strategies.
- A good understanding of SEO principles, you actively follow algorithm updates.
- Highly proficient with both SEO and behavioural analytics tools to measure performance, perform keyword research and derive insights.
- Experience in authoring or editing content, with a phenomenal eye for detail.
- Experience building and managing freelance networks.
- An excellent communicator; you’re able to listen, adapt, build strong relationships, and tell a story that brings others with you.
- Experience working with Content Management Systems.
- Outstanding organisational and project management abilities.
- Preferable: Good understanding of writing for GenZ users.
- Preferable: Experience of UX copywriting.
- Preferable: A MarTech background.
Other information
- Permanent role – 37.5 hours per week between Monday to Friday 9.00 – 5.30pm
- 3-month probationary period
Candidates applying for roles at GTI will be subject to background screening. You can find out more about our background screening and the recruitment of ex-offenders by reading our policies.
About Group GTI
We aim to help students realise their potential in the world of work through technology, content and tools. That’s not an easy thing.
We believe in understanding students and partnering with employers, universities, schools and other technology providers.
It's about students finding the right role and employers finding the most suitable candidates. But it's more than that – it’s about helping young people discover options, develop and build confidence.
Documents
Gti background checks policy
Click to view
Gti hiring of ex-offenders policy
Click to view
Department
UK Student Success
Employment Type
Permanent - Full Time
Location
London, UK - Hybrid
Workplace type
Hybrid
Documents
Gti background checks policy.pdf
Gti hiring of ex-offenders policy.pdf
