Digital Donor Acquisition Manager

Digital Donor Acquisition Manager
Kent (with hybrid working)
The Organisation
Our client is an organisation that flies light aircraft over remote locations around the world. Their efforts have enabled aid and development organisations to provide emergency relief, long-term development and hope to remote communities.
They utilise the power of flight and technology to reach isolated people in need around the globe as they believe nothing should stop people from receiving the essentials of life no matter how remote they are.
By helping to link communities isolated from today’s ‘connected world’, our client is ensuring that the severity of medical emergencies, natural disasters, conflict and famine are reduced, and the light of God now shines brightly there.
Our client is now seeking a Digital Donor Acquisition Manager to join them on a permanent, full-time basis, working at least 36 hours per week.
The Benefits
- Salary of £40,000 per annum depending on experience
- Annual leave entitlement of 22 days per year plus 8 paid public holidays per year
- Non-contributory pension scheme (10% of salary), employees may make voluntary additional contributions
- Flexible working policy
This is a brilliant opportunity for a digital marketing and Donor Acquisition professional with experience managing email communications and using Adobe CS to join our client’s committed organisation.
You’ll have the chance to showcase your creativity and expertise, playing a crucial role in leading the creation of compelling content, allowing your innovative ideas to captivate audiences and inspire action.
What’s more, your incredible work will directly contribute to raising awareness and recruiting supporters to enable our client to continue life-changing missions in remote communities worldwide.
The Role
As a Digital Donor Acquisition Manager, you will develop and oversee digital campaigns aimed at acquiring new donors and maximising our client’s digital fundraising efforts.
Managing thorough market research and donor analysis, you will identify target audiences in order to create data-driven campaigns.
You will lead the creation of persuasive and emotive ad copy, email campaigns, website content and social media posts to inspire engagement and donations, ensuring they maintain a compelling and consistent brand voice.
Additionally, you will:
- Lead the copywriting and initial design concept of agreed campaign assets
- Act as main point of contact with external supplies who support our client with paid advertising
- Optimise paid advertising campaigns across various platforms
- Help to plan and execute fundraising campaigns
- Track, measure and report on the performance of digital campaigns
About You
To be considered as a Digital Donor Acquisition Manager, you will need:
- Experience developing and managing digital marketing and Donor Acquisition campaigns
- Experience of managing email communications
- Experience of Adobe Photoshop, Premier Pro, After Effects and other content creation software
- Experience of analytics tools and using insights to inform communications
- Experience of SEO marketing
- Experience of CRM in a marketing context
- Proficiency in paid advertising platforms and experience optimising campaigns for maximum ROI
- Strong digital copywriting skills
- Digital communications training
The closing date for this role is 15th March 2024.
Other organisations might call this role Digital Marketing Manager, Digital Marketing Specialist, Digital Marketing and Content Manager, Senior Marketing Executive, Marketing and Communications Manager, Marketing Manager, or Digital Content Producer.
Webrecruit and our clients are equal opportunities employers, value diversity and are strongly committed to providing equal employment opportunities for all employees and all applicants for employment. Equal opportunities are the only acceptable way to conduct business and we believe that the more inclusive our environments are, the better our work will be.
So, if you’re looking for a meaningful and impactful role as a Digital Donor Acquisition Manager, please apply via the button shown. This vacancy is being advertised by Webrecruit. The services advertised by Webrecruit are those of an Employment Agency.