Digital Engagement Officer

Our client is on a mission to provide students and young adults access to mental health prevention and early intervention through evidence-based mobile gaming, and we are assisting with their search for a passionate and innovative Digital Engagement Officer to join their team.
This is a remote role, where as the Digital Engagement Officer, you will be part of the product ecosystem, focusing on young adult users. Your primary responsibility will be to design, manage, monitor, and enhance the student player engagement, once the product has been purchased by focusing on onboarding, and retention using a conversion automation tool in addition to self-generated ideas. Your role will be crucial in optimising engagement, shaping the user experience by providing user feedback to developers, and improving the mental health of young adults.
Key Responsibilities:
Engagement Strategy: Design, develop, and execute a strategic engagement plan to attract and retain young adult users, working collaboratively with colleagues to ensure that the plan aligns with Company mission and goals
Content Creation: Generate engaging and relevant content, working closely with the marketing team, leveraging viral content trends, and other approaches that resonate with the core audience (Gen Alpha) and drive user interest & engagement
Social Media Management: Support the marketing team to identify any new streams, as well as curate existing social media channels to increase brand visibility, and engage with the existing community to drive user acquisition
Data-Driven Approach: Utilise data to plan, analyse, and optimise existing and new user engagement strategies. Identify drop-off points and points of interest in the user journey to enhance retention.
Automation and Conversion: Implement logical automation flows to streamline messaging and drive conversions, maximising user interaction and participation
Design and Creativity: Apply design skills in collaboration with the marketing team to enhance visual aspects of Digital Engagement content, ensuring it aligns with Company branding, and user base expectations
Analytics and Reporting: Use of analytics tools to track the performance of the engagement strategy, providing regular reports to the team, as well as identifying areas for developing engagement, and capitalising on streams that yield positive engagement
Future Focus: Keep up to date with the latest trends amongst young adults, driving early adoption of new platforms, trends, and communication channels, aligning with the strategy and engagement of new and existing users
Requirements:
Experience in designing and implementing engagement strategies, focusing on increasing existing routes and promoting new streams
Great communication skills, being able to adapt methods of communication and language to the target audience, using appropriate language, with excellent spelling and grammar
Data-driven planning skills with the ability to use data for informed decision-making and proposing recommendations
An understanding of analytics tools and data analysis
Content creation experience and skills, including the ability to create engaging content tailored to engaging our young adult users
Strong social media skills including experience managing a range of social media channels, as well as identifying emerging trends and platforms targeting the Gen Alpha demographic
Logical automation flow skills to streamline messaging for conversions
Personal Attributes:
Creative and innovative thinker with a focus on detail;
Curiosity and adaptability to stay on top of current trends;
Enthusiasm for contributing as a team, and getting involved in projects to deliver the mission of the company;
Deep understanding of youth (Gen Alpha) culture and preferences;
Ability to use viral content trends to capture user interest;
Organized and structured work approach;
Adaptable, being able to identify unforeseen trends, and ensure that the company can react quickly to become part of the conversation;
Self-starter, able to understand what is required and take control of delivering while maintaining effective communication to the team;
Collaborative approach, working closely with other teams, in particular Marketing, while understanding role boundaries;
Passionate about making a difference to young people
Strongly aligned with Company values and mission.
Benefits:
£32,000
Fully Remote
25 days annual leave entitlement
If you would like to apply for this fantastic opportunity apply today