Digital Fundraising Officer - Children's Cancer North

Salary: £29,605 to £30,487 with progression to £32,982 per annum

Newcastle University is a great place to work, with excellent benefits. We have a generous holiday package; plus the opportunity to buy more, great pension schemes and a number of health and wellbeing initiatives to support you.

Closing Date: 11 January 2024

The Role

We have an exciting opportunity to join our team as a Digital Fundraising Officer.  

Children’s Cancer North launched in May 2021, born from the merger of two well established regional charities: North of England Children’s Cancer Research and the Children’s Cancer Fund. Children’s Cancer North’s aim is to make life better for children with cancer. We do this in three ways; through providing direct support to children and families, investing in revolutionary research, and raising awareness of our cause.

It is an independently registered charity working in partnership with Newcastle University, funding research carried out within the Centre for Cancer, a Newcastle University Centre of research excellence.

In this role, you’ll be based at our Newcastle Upon Tyne campus that has fantastic transport links and state of the art facilities. You’ll report to our Marketing & Communications Manager and to Abigail Hewison, Head of Charity, who has been with the charity for nearly 8 years. We offer a hybrid and flexible working model.

You’ll be joining a small team which will consist of 10 employees by the end of 2024. You’ll have no line management responsibilities but may need to oversee the management of volunteers during events.

To apply for this position, we will need your CV and ideally a personal statement outlining how you are suitable for the role. Please focus your personal statement on the below points using examples where possible:

• Creation of Digital Fundraising opportunities
• Management of social media accounts and developing content to engage with various audiences
• Understanding of digital analytics and how you have used them to determine the communications strategy
• Understanding the importance and best practice of SEO for webpage engagement
• Experience of web design, specifically using WordPress

Both Full time and Part time applications will be considered.

This Post is tenable for 2 years initially.  

Further information can be obtained by contacting Abigail Hewison via abigail.hewison@newcastle.ac.uk

Key Accountabilities

•    Responsible for developing and implementing marketing and communications campaigns for identified target audiences under the guidance of the Marketing and Communications Manager
•    Planning, developing and integrating innovative digital content across multiple channels including web, social media, email marketing, video, podcasts and blogs, etc.
•    Work with the Children’s Cancer North team to create and deliver virtual fundraising and engagement events and activities to grow income for the charity
•    Manage virtual challenge social media groups, engaging with posts, responding to queries, creating posts and providing first-class supporter care
•    Working with the wider team, develop and implement marketing plans and budgets for virtual challenges
•    Develop Children’s Cancer North’s presence across different social media platforms, keeping abreast of current trends and seeking new opportunities within these platforms
•    Coordinate the development and delivery of Digital Fundraising appeals
•    Research and develop new Digital Fundraising initiatives such as Gaming for Good or Crowdfunding 
•    Create and nurture relationships with external stakeholders to develop new Digital Fundraising initiatives
•    Undertaking research with priority stakeholder groups to gain insight to inform marketing and communications campaigns
•    Coordinate the production of digital content to maximise awareness and attractiveness of our cause, including content for social media and third party advertising
•    Identify new opportunities to extend our reach, attracting new supporters through maximising our use of digital platforms
•    Offer support and training to Children’s Cancer North staff and ambassadors so that they can produce content themselves, offering them ongoing support and advice
•    Contribute to the monitoring, measuring and evaluation of virtual events and initiatives using digital analytics tools
•    Create copy for online event platforms and associated website and landing pages
•    Assisting the Marketing and Communications Manager in ensuring all digital supporter communications are in line with Children’s Cancer North’s values, branding and messaging. Providing support and advice to colleagues within the charity on branding matters
•    Source, commission and edit photography, video and other graphic assets for online activities and website projects
•    To undertake any other duties as appropriate to the level of the post as determined by the Marketing and Communications Manager and the Head of Charity

The Person 

Knowledge, Skills and Experience 

•    A detailed understanding of Digital Fundraising techniques, including Facebook advertising
•    Experience of developing Digital Fundraising appeals (or equivalent digital consumer campaigns) and story ideas that inspire action
•    Excellent IT skills including digital marketing tools such as Facebook Ads Manager and Google Ads, Google Analytics as well as Microsoft packages (Word, Excel, PowerPoint and Outlook)
•    Experience in sourcing, commissioning, preparing briefs for, and editing photography, video and other graphic assets
•    Excellent digital copywriting skills and experience of writing engaging and accessible content
•    Good understanding of the importance and best practice of Search Engine Optimisation
•    Experience in using web content management systems, editing software and digital publishing platforms
•    Experience of creating and delivering tailored digital and social media content within a professional environment, ideally with a background in promoting charitable funding
•    Good understanding of the various social media platforms, including experience of keeping abreast of current trends and seeking new opportunities within these platforms
•    Experience of working across different channels of communication and different audiences

Desirable
•    Experience in working in the voluntary sector within a marketing or fundraising role 
•    Experience in training and digitally upskilling others 
•    Experience of supporting delivery of online events
•    Awareness and understanding of issues relating to digital communications including understanding digital rights usage and copyright

Attributes and Behaviour

•    Gathering information – gathers a broad range of relevant information from internal and external sources, making this information widely available. Uses information to gain competitive advantage
•    Communicating – uses clear, concise and accurate communication, tailoring the approach accordingly and encouraging a two-way communication process
•    Understanding others – understands colleagues, supporters and other stakeholders
•    Creativity – you can develop creative ideas and transform them into practical reality
•    Team working – You will be able to work collaboratively with others, playing a positive role in a small team environment

Qualifications

•    A relevant degree or equivalent educational qualification and/or relevant work experience
 

 Newcastle University is a global University where everyone is treated with dignity and respect.  As a University of Sanctuary, we aim to provide a welcoming place of safety for all, offering opportunities to people fleeing violence and persecution.

We are committed to being a fully inclusive university which actively recruits, supports and retains colleagues from all sectors of society.  We value diversity as well as celebrate, support and thrive on the contributions of all of our employees and the communities they represent.  We are proud to be an equal opportunities employer and encourage applications from individuals who can complement our existing teams, we believe that success is built on having teams whose backgrounds and experiences reflect the diversity of our university and student population.

At Newcastle University we hold a silver Athena Swan award in recognition of our good employment practices for the advancement of gender equality.  We also hold a Race Equality Charter Bronze award in recognition of our work towards tackling race inequality in higher education REC.  We are a Disability Confident employer and will offer an interview to disabled applicants who meet the essential criteria for the role as part of the offer and interview scheme.

In addition, we are a member of the Euraxess initiative supporting researchers in Europe. 

Requisition ID: 26483

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