Digital Marketer

Digital Marketing Executive Job Description

We are seeking an experienced Digital Marketing Executive to join our growing law firm. As a key member of our team, you will play a crucial role in planning, executing, and optimizing our online marketing efforts. Here are the main responsibilities and qualifications for this role:

Main qualities of an ideal candidate:

· Enthusiastic, creative and innovative

· Resilient and naturally motivated

· Excellent communication skills, both verbal and written.

· Hands-on approach with flexibility for the business needs.

· Ability to follow instructions and work independently on projects.

· Passionate about achieving results.

· Preferably a degree in Marketing (not essential, dependant on experience).

Responsibilities:

• Digital Strategy: Assist in formulating strategies to build a lasting digital connection with consumers.
• Social Media Management: Plan and monitor our company’s presence on social media platforms (such as Twitter and Facebook).
• Online Advertising: Launch optimized online advertisements through platforms like Google AdWords and Facebook to increase company and brand awareness.
• SEO Efforts: Be actively involved in SEO efforts, including keyword optimization and image optimization.
• Content Creation: Prepare online newsletters, promotional emails, and website content.
• User Experience: Collaborate with designers to improve user experience on our website.
• Analytics: Measure the performance of digital marketing efforts using tools like Google Analytics.
• Stay Updated: Acquire insights into online marketing trends and keep strategies up-to-date.
• Partnerships: Maintain partnerships with media agencies and vendors.

Requirements and Skills:

• Proven experience as a Digital Marketing Executive or in a similar role.
• Excellent understanding of digital marketing concepts and best practices.
• Experience with B2C social media, Google AdWords, email campaigns, and SEO/SEM.
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Perfect knowledge of web analytics tools (e.g., Google Analytics, NetInsight, WebTrends).
• Skills in creative content writing, analytical thinking, communication, and interpersonal interactions.
• A degree in marketing is preferred but not essential, depending on experience.

Job Type: Permanent

Pay: £20,992.00-£23,001.00 per year

Schedule:

• Day shift
• Monday to Friday
• Weekend availability

Education:

• Bachelor's (preferred)

Experience:

• Digital marketing: 1 year (required)
• Marketing: 1 year (required)

Work Location: In person