Digital Marketing Executive
- Salary: Negotiable, dependent on experience
- Location: Please provide location
- Job Type: Full-time
- Benefits: 20 days holiday + bank holidays, Cycle to Work Scheme, Office Breakout Areas, Fresh Fruit, Employee Perks Scheme, Rewards Scheme, Free Parking
We are seeking a highly motivated and skilled Digital Marketing Executive to join our team. The successful candidate will play a crucial role in developing and implementing Digital Marketing strategies that align with the company’s goals and objectives. You will bring creativity to the role, ensuring the company is seen as an industry leader through successful Digital Marketing initiatives that drive business growth.
Key Responsibilities:
- Manage PPC/SEO budget across all B2B channels.
- Partner with the content team to oversee targeting, content strategy, budget allocation, and performance measurement of search engine advertising.
- Utilise content and creative assets to construct, manage, and optimise paid social media advertising.
- Oversee and maximise company website performance, including website architecture and HTML optimisation.
- Analyse web traffic and campaign performance to advise on future strategy.
- Stay up-to-date with industry trends, emerging technologies, and best practices.
- Conduct comprehensive keyword research and analysis.
- Monitor, analyse, and report on the performance of digital campaigns using data-driven insights.
Role Requirements:
- 3-4 years’ experience in a product marketing role.
- Experience with PPC campaign management from inception to reporting.
- Track record of building and optimising PPC campaigns for search, display, and social media.
- Strong data analysis and problem-solving skills, proficient in Excel.
- Structured and methodical way of working with high attention to detail.
- Understanding of SEO and page optimisation techniques.
- Passion for the internet, technology, and Digital Marketing.
- Expertise in Google AdWords, Google Analytics, SEO, social media, and CMS, specifically WordPress.
- Strong communication skills and ability to build relationships.
- Educated to degree level or equivalent.
- Willingness to continually learn and stay updated with the latest technology.
Benefits:
- 20 days holiday + bank holidays.
- Cycle to Work Scheme.
- Lovely office space with breakout areas.
- Fresh fruit in the office.
- Employee perks scheme.
- Rewards scheme.
- Free parking.
To apply for the Digital Marketing Executive position, please submit your CV and cover letter detailing your relevant experience. Please note that the contact details provided for application have been removed to protect privacy. Ensure to apply through the appropriate channels as directed in the job listing.