Digital Marketing Coordinator

JOB TITLE: Digital Marketing Coordinator Amazon

SALARY: circa GBP36,000 - GBP38,000 plus Benefits

Hours: Full Time

Location: Farnham GU9- Hybrid home/ office

On-site training/mentoring will be provided and there are huge opportunities for personal growth and learning. Along with a competitive salary, you will also have access to our company pension scheme, 22-Days holiday, private medical cover, gym membership and free parking.

Are you a Digital Marketing Coordinator who has been focused on managing Amazon? Do you thrive in a busy, creative environment that can truly harness your talent? Then this may be the role for you.

My client's mission is to revolutionise Digital Marketing strategies for their esteemed clients across various exciting franchises. There is huge potential for this role to develop into a management/division leader role.

As aDigital Marketing Coordinator, you will play a pivotal role in enabling Digital Marketing campaigns for clients in the gaming and tech sectors, with a primary focus on establishing new products, managing digital assets at scale, and optimising the entire catalogue to secure a best-in-class execution, across both Amazon Vendor Central and Amazon Advertising platforms.

Our client has a studio comprising of 22 multi-talented designers and strategic thinkers, dedicated to creating captivating launch campaigns and brand promotions for leading games, tech and entertainment industries on a global stage. They are dedicated to delivering cutting-edge campaigns that captivate audiences and drive results.

They are proud to be a 1SP Agency A pan-European agency group specialising in working with gaming, consumer electronics and technology partners across the globe. With over 300 talented specialists, it creates some great collaborative opportunities.

The rhythm of their business is fast paced, so a reactive mindset paired with meticulous attention to detail and a passion for process is required. Experience in Amazon Advertising and Vendor Central is preferred, along with any subsequent knowledge in Sponsored Advertising (PPC advertising), Data Analysis and reporting, and a skill for identifying and proposing marketing opportunities that drive sales.

What you ll be doing:

• Amazon Vendor Central Management:
  • Set up and maintain product display pages on Amazon Vendor Central, ensuring accuracy and effectiveness in representing client products.
  • Manage A+ content creation and implementation to enhance product listings and drive conversions.
  • Trailer management
  • Amazon Advertising Campaigns:
    • Develop and implement strategic advertising campaigns on the Amazon Advertising platform to increase product visibility and drive sales.
    • Establish and manage storefronts to showcase client products and enhance brand presence.
    • Utilise sponsored ad management tools to optimise ad performance and maximize ROI.
    • Communication and Reporting:
      • Collaborate with clients to understand their marketing objectives and provide strategic recommendations based on industry best practices.
      • Generate regular reports to track campaign performance, analyse key metrics, and provide actionable insights for optimization.
      • Maintain open communication channels with clients, provide updates on campaign progress and address any concerns or inquiries promptly.

• Cross-functional Collaboration:
  • Work closely with internal teams, including creative, design, and account management, to ensure seamless execution of Digital Marketing campaigns.
  • Stay up to date with industry trends and advancements in Digital Marketing technologies, sharing knowledge and insights with the team.

Experience required: Amazon Digital Marketing Coordinator

• You ll ideally have 2+ years of experience in Digital Marketing, with a focus on Amazon Vendor Central and Amazon Advertising preferred.
• Proficiency in navigating Amazon Vendor Central and familiarity with A+ content and trailer management, as well as ASIN setup.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and clients.
• Detail-oriented with a passion for delivering high-quality results in a fast-paced environment.
• Experience in the gaming or tech industries would be an advantage but is not essential.
• Experience with marketing tools would be an advantage: Semrush, hotjar, perpetua