Digital Marketing Executive

A permanent, full time Digital Marketing Executive role working in a fascinating and growing Marketing industry, based in Bolton and paying up to £30,000 per annum plus bonuses.

Client Details

Our client has been growing exponentially, looking to further grow their team. They work with a vast range of Customers across a number of sectors and offer tailored services across different specialist divisions. There teams consist of experts who are dedicated to their work and who are proud to offer cost-efficient solutions to their customers.

Description

Role and Responsibilities of Digital Marketing Executive:

• Build and execution of social media campaigns to drive prospect engagement and conversion
• To build a structured social media strategy to drive lead generation through our field-based consultants to enable them to engage with local communities
• Build an ongoing content calendar to push lead-gen led social posts
• Write engaging content for customers that aims to nurture them through a buying process
• Increase our Social Media footprint, growing engaged audiences across existing and new channels
• Monitor and police individual Honey Legal Facebook pages and general social activity
• Seek out new online opportunities to further grow lead generation
• Managing and growing strategic partnerships
• Use analytics and analysis tools to report on campaign effectiveness and identify opportunities to optimise campaigns

Profile

Qualifications and Skill Requirements for a Digital Marketing Executive:

• Proven experience in devising and creating lead generation campaigns across social media and other online channels
• Experience working for a business that has grown significantly through cost-effective lead generation (digital/social/content ideally)
• Improving performance through strong content skills utilising the art of influence in our messaging
• Competent in creating images/videos for use on social
• End-user orientated thinker, who uses insight to determine the right approach
• A marketing/comms planner as well as executer
• Excellent analytic and numerical skills, with a high attention to detail
• Strong knowledge of Google Analytics and other analytical tools, identifying key metrics and using these to inform future campaign strategy
• Adept at setting up tracking for activity
• Experienced in segmentation/targeting
• Strong project management skills
• Sound management of budgets and how to maximise return
• Ability to work on their own and drive projects through to completion
• Must be very hands on with a highly proactive and positive 'can do' attitude
• You will ideally hold a degree in Marketing

Job Offer

• £28,000 - £30,000
• Bonus
• Remote working - However, must be able to get into the office if required
• Free parking
• No weekends