Digital Marketing Executive

Digital Marketing Executive  

Reports to: Digital Marketing Manager 

Location: Hybrid - Newmarket - 2-days on-site - 2-days WFH

Hours: 32 hours across a 4-day week (no salary sacrifice) 

Salary: £28,000 - £32,000 

Product: Group Level, Wonde, Evouchers & Secure Schools 

Who we are and what is important to us:

Beyond unifies three technology-driven brands, Wonde, Evouchers and Secure Schools. 

Each brand shares a vision to reduce the friction of adapting technology, to help customers navigate an often overwhelming area and provide powerful solutions that make their everyday life easier. 

The three brands run independently with the autonomy to continue to prosper although as part of the Beyond team, you’ll join a wider, supportive environment where you’ll be able to pull on the expertise and capabilities of the group. 

We do not limit ourselves to standing still. We look ahead and strive to disrupt the sector we operate in. We believe technology should not be complicated or overwhelming. It should do what it says - quickly, safely and efficiently.

Job snapshot:

As a Digital Marketing Executive, you will be responsible for developing, implementing and managing online marketing campaigns across all our companies (Beyond, Wonde, Secure Schools, and Evouchers). 

Your primary focus will be on Pay-Per-Click (PPC) advertising, specifically Google Ads and LinkedIn Ads, to drive traffic and conversions. This role requires a creative thinker with strong analytical skills. 

What you’ll be doing:

• Plan, create, and manage PPC campaigns across various platforms, with a strong emphasis on Google Ads
• Conduct thorough keyword research to identify and target relevant keywords for campaign optimisation
• Work with the Product Marketing Managers (PMMs) to develop compelling ad copy and creative assets to maximise click-through rates (CTR) and conversions
• Monitor and manage budgets for PPC campaigns, ensuring efficient and effective use of resources
• Analyse and report on campaign performance data to identify trends, insights, and areas for improvement. Generate regular reports to track and communicate results
• Implement A/B testing strategies to optimise ad performance and improve ROI
• Collaborate with the PMMs and design teams to create and optimise landing pages for better conversion rates (CRO)
• this is a new area for the business so we are keen to bring someone on board who brings new, creative ideas to the table
• Keep up-to-date with the latest industry trends, tools, and best practices in Digital Marketing and PPC

Requirements

What we’re hoping you’ll bring:

• Minimum of 2 years’ of Digital Marketing experience with clear and demonstrable experience with paid advertising 
• Knowledge of how different bid strategies including Maximise conversions, target CPA and target ROAS, can optimise campaign performance
• An understanding of how to track conversions with the updated Google Ads conversion tracking tag along with Google Tag Manager
• Experience using Google Analytics (GA4), including the attribution paths report to understand the multiple touch-points to conversion
• Strong communication skills with the confidence to speak to internal and external stakeholders
• Ambition and initiative to drive change in a fast-moving sector
• Be a natural in identifying and approaching new ideas
• Ability to prioritise workflow and ensure deadlines are met
• Ability and desire to learn and take on new challenges

Benefits

What you'll get:

Beyond is much more than just a place to work. It is a place to grow, innovate, excel and learn. We have tech people, creative people and people people, all focused on providing a superior customer experience. 

We value, support and champion those we work with - promoting personal growth and happiness. We get that our success is dependent on the collective energy, intelligence and contributions of all our team members and we are committed to ensuring our work environment is the best it can be. 

We value your commitment and have worked hard to create adaptable and comprehensive benefits packages to suit individual needs, although you can expect the below as standard:

• 4-day working week 
• Flexible working schedule/work-from-home opportunities
• Onsite gym facilities 
• Annual personal and professional development budget 
• Buying and selling holiday scheme
• Additional holiday for length of service 
• Annual allowance for volunteering days 
• Onsite trained mental health and well-being champions 
• Monthly lunch club (on us) 
• Comprehensive wellness programmes (think meditation retreats and continuous access to well-being apps/initiatives) 
• Enhanced maternity, paternity and adoption benefits 
• Electric car scheme 
• Cycle to Work Scheme 
• Eye examination scheme 
• Financial contribution to the set up of work-from-home environments 
• Use of new and leading technology in the form of Apple products 
• Frequent company-funded social events
• Office closure between Christmas & New Year 
• Access to continuous learning and development opportunities
• Comprehensive employee referral scheme 
• Casual Dress Code

In addition to the above, you’ll have access to our ‘take your pick’ benefits scheme, which is tailored specifically to you and includes: 

• Enhanced pension payments
• Retail vouchers 
• Private medical insurance
• Dental plan 

Beyond is an equal-opportunity employer. We encourage interest from all candidates and do not discriminate against any non-merit factors. If you require any adjustments to the application or selection process please call or email us so we can ensure you have the correct support. 

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