Digital Marketing Executive

Digital Marketing Executive
North Oxford - 3 days in office
£35,000 DOE
Hays marketing are pleased to be working with a local business in their search for a Digital Marketing Executive to join their existing team. Based in their north oxford 3 days a week you will own and develop all current and new digital platforms to increase lead generation and raise company awareness.
The Role

• Develop digital content strategy to win new clients and followers
• Copy writing for adverts, news stories, social media, emails, videos and campaign landing pages
• Deliver lead generation campaigns and help nurture leads through to conversion, understand how to use marketing automation and emarketing to assist in the process
• Use Digital Marketing strategies (including SEO, keywords, meta descriptions & improved navigation) to maximise traffic and lead generation to our websites
• Update the websites including creating new landing pages, forms & pop-ups, and uploading blogs, case studies & podcasts using Hubspot's CMS tools
• Create imagery for the website, paid advertising, and organic social media, as well as videos for use on social media
• Keep abreast of Hubspot developments and best practice to ensure the company benefits from all the system offers
• Measure activity using Google Analytics 4, present results and recommend improvements

The Candidate

• A graduate, ideally with experience of B2B Digital Marketing
• Up-to-date knowledge of current marketing trends along with experience using GA4, a CRM system (ideally Hubspot), managing campaigns, social media platforms and eMarketing
• Excellent verbal and written communication skills
• Ability to multitask and to cope well with short deadlines

If this role is of interest to you or if you have any further questions feel free to send an email

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