Digital Marketing Expert/ Paid Search Specialist

Digital Marketing Executive/ Paid Search SpecialistDevon & CornwallGBP32,000 plus bonuses DOE (a part time role will be considered for the ideal candidate if required)

Westcountry Estate Planning, a leading legal service provider are searching for a Digital Marketing Expert with direct experience in Paid Search and Lead Generation. Based in the South West of the UK you will be responsible for the management of all marketing affairs including current and new digital platforms to increase lead generation and raise company awareness.

The Role

• To deliver successful lead generation campaigns and help nurture leads through to conversion generating high quality leads
• Develop digital content strategy to win new clients
• Copy writing for adverts, blogs, social media, emails, videos and campaign landing pages
• Use Digital Marketing strategies (including SEO, keywords, meta descriptions & improved navigation) to maximise traffic and lead generation to our websites
• Update the websites including creating new landing pages, forms, uploading blogs, case studies
• Update and monitor the CRM system
• Create imagery for the website, paid advertising, and organic social media, as well as videos for use on social media
• Measure activity using Google Analytics and all paid marketing platforms to present results and recommend improvements

The Candidate

• A graduate or relevant qualifications/Training in the field
• Experience of B2C Digital Marketing is essential
• Up-to-date knowledge of current marketing trends along with experience using a CRM system, managing campaigns, social media platforms and eMarketing
• Excellent verbal and written communication skills
• Ability to multitask and to cope well with short deadlines
• The ability to build web pages using platforms such as Wordpress