Digital Marketing Manager

Global Karting League is seeking an experienced and hands-on Digital Marketing Manager to spearhead our global user acquisition efforts as we rapidly expand our disruptive electric go-karting operation internationally.

Why this opportunity?

This is a rare chance to join a truly innovative and disruptive company that is revolutionising the motorsport pathway. Founded by former Ferrari F1 engineer Rob Smedley, we've already taken the UK by storm and have our sights set on rapid global expansion.

As the Head of Digital Marketing, you'll be getting in at a pivotal growth stage. You'll be the pioneering digital leader charting our worldwide digital strategy and driving acquisition across new international markets. With a startup mindset, you'll get to roll up your sleeves and be hands-on executing creative, data-driven campaigns that introduce our exciting offering to the world.

This role offers a benefits package including private healthcare and a hybrid working environment. You'll report into a seasoned leader who has scaled multiple successful startups, and be supported by a new marketing hire, whose role you will help determine, once you’re in situ.

Responsibilities

• Drive user acquisition and retention across digital channels (paid social, SEM, SEO, etc.).
• Plan and execute innovative Digital Marketing campaigns tailored to new global markets.
• Manage and optimise spend across digital performance marketing channels.
• Conduct in-depth web analytics, user behaviour tracking, and conversion optimisation.
• Leverage data to generate insights and inform Digital Marketing strategy adjustments.
• Lead content marketing initiatives to fuel digital engagement.
• Continuously explore new Digital Marketing tactics to reach and nurture our global audience.

• 5-8 years of hands-on, execution experience across Digital Marketing channels.
• Able to roll up sleeves and do implementation work, not just oversee.
• Previously took a lead Digital Marketing role at high-growth startup driving execution.
• Comfortable taking full ownership as the singular Digital Marketing driver for global expansion.
• Experience helping drive international user acquisition and brand awareness efforts.

Technical Skills

• Advanced working knowledge of web analytics tools like Google Analytics.
• Experience utilising SEO research/analysis tools like Ahrefs, SEMrush.
• Skilled at analysing data, building reports/dashboards and deriving insights.
• Proficient with marketing automation/CRM platforms.
• Ability to integrate and make sense of data across multiple tools/sources.

Educational Requirements

• Bachelor's degree preferred, but not strictly required.
• Relevant experience and proven skills in Digital Marketing channels are more important.

Management Experience

• Prior experience leading and managing Digital Marketing teams is preferred.
• Strong communication/collaboration skills to work across the organisation.
• Ability to thrive in an ambiguous, rapidly changing startup environment.
• Comfortable delegating tasks and providing guidance to junior team members.

Industry Experience

• No specific motorsport industry experience is required.
• However, experience executing Digital Marketing for a company that expanded internationally is highly preferred.
• Experience in the events or festival space would be an advantage.

Desired Skills / Attributes

• Strategic and analytical thinking.
• Creativity in campaigning and marketing tactics.
• Strong communication and presentation skills.
• Motivational leadership abilities.
• Data-driven mindset and comfort with numbers.
• Ability to think globally and localise approach.
• Entrepreneurial spirit to thrive in a fast-paced startup.