Digital Marketing Manager

Digital Marketing Manager

Manchester

£40,000 - £55,000

A leading fashion company based in Manchester, requires a strong, dynamic and meticulous Digital Marketing Manager. To be considered for this role, you must have a strong commercial understanding and experience working in a fast-paced environment is also required. Experience in a similar role would be advantageous.

Roles & responsibilities

● Responsible for executing the marketing strategy, developed in collaboration with the Head of Marketing

● Responsible for planning and executing the Marketing Trade calendar to drive sales across all territories

● Hourly, daily, weekly and monthly reporting and analysis of key metrics in the market, highlighting areas of concern, trends and opportunities, as well as providing theories and recommendations to maximise sales

● Actively liaising with the internal and external team throughout the week to ensure teams are working towards common goals

● Responsible for generating awareness, website traffic, and sales via all digital channels including SEO, PPC, Affiliates, Email, Organic Social, Paid Social, Video, Display, PR and Offline activity

● Strong analytical background, you must be good with numbers with the ability to spot data trends

● Responsible for hitting monthly targets

● Assisting with the channel forecasting in line with the overall monthly targets

● Managing budgets, monitoring spend and ensuring ROIs are in line with targets

● Key point of contact and gatekeeper for the planning and execution of all customer-facing commercial activities

● Own the trading calendar and ensure key actions and activities are briefed out to the wider marketing team and manage these deadlines

● Liaise with direct reports on a daily basis

● Briefing in the trading calendar and campaign plans to the wider marketing team and setting individual actions

● Driving student marketing initiatives both on and offline

● Reporting results to senior key internal stakeholders and offering insight into market trends

● Working closely with the Creative Lead to deliver commercial marketing campaigns

● Understanding of the customer shopping experience and work alongside the Web Development team to identify areas for improvement

● Ensuring a relevant and frictionless customer journey through navigation

Your Skills

Your ability to work well under-pressure and to tight deadlines will determine your success as a Digital Marketing Manager. Our work ethic is energetic, but we love it. You must also embrace change, and be willing to adapt and be agile. We want you to challenge the status quo, innovate and be open to trying new things.

● Must have experience managing a team

● International Experience would be preferable

● Strong Digital Marketing skills, brand, retail or agency experience

● Must have a strong understanding of all digital channels

● Must have a very strong understanding about our market and the consumer mindset.

● Highly analytical

● A mature and highly ambitious individual with a creative flair

● Confident and a good negotiator

● A good team leader and respectable mentor who can motivate and lead a team well

● Highly organised and able to multi-task several projects at any one time

● A calm individual who can work well under pressure and to very tight deadlines

● Highly professional and target driven