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SalaryAt Sterling Home, we're not just Scotland's largest family-owned furniture and homewares retailing group with 50 years of market experience – we're trailblazers. We've transformed our stores, creating a one-stop destination for all things home-related. From our ground-breaking Uddingston store to the recent revamps in Dunfermline, Glasgow, Edinburgh, and Aberdeen, we're not stopping there. We've got big plans brewing for 2024, and you can be part of shaping our next chapter!
The Role:
The Digital Marketing Manager will be responsible for developing and executing a comprehensive Digital Marketing strategy aimed at increasing online sales, brand visibility, and customer engagement. This role is pivotal in establishing a strong online presence for Sterling Home; driving growth, and helping to lead us into the next phase of our digital journey.
Key Responsibilities:
1. Digital Strategy Development: Create and execute a comprehensive Digital Marketing strategy aligned with the company's objectives and budget.
2. Paid Advertising: Oversee paid advertising campaigns, including Paid Social, Search Engine Advertising (PPC), and Digital Display. Manage budgets and liaise with external agencies.
3. Search Engine Optimisation (SEO): Optimise website content, meta tags, and keywords to improve organic search rankings and drive organic traffic.
4. Content Marketing: Develop and manage content marketing strategies, including blog posts, product descriptions, and multimedia content to engage and educate customers.
5. Email Marketing: Manage email marketing campaigns, including segmentation, A/B testing, and automation, to nurture leads and drive repeat business.
6. Affiliate Marketing: Oversee and manage the affiliate marketing program, including recruitment, communication, and performance analysis. Drive affiliates to generate incremental sales and brand exposure.
7. Analytics and Reporting: Utilise analytics tools to monitor campaign performance, generate reports, and make data-driven decisions for continuous improvement.
8. Budget Management: Develop and manage the Digital Marketing budget effectively, allocating resources to high-performing channels and campaigns.
9. Market Research: Stay informed about industry trends, consumer behaviour, and competitor strategies to adapt Digital Marketing efforts accordingly.
Key Performance Indicators (KPIs):
- Online Sales Growth: Increase year-over-year online sales revenue.
- Website Traffic: Drive and maintain a consistent increase in website traffic.
- Conversion Rate Optimization: Improve website conversion rates for online sales.
- Customer Acquisition: Attract and convert new customers through digital channels.
- Email Marketing Effectiveness: Improve email campaign performance and customer retention.
- ROI: Optimize Digital Marketing spend to maximize return on investment.
- Affiliate Program Performance: Manage and enhance the affiliate marketing program to drive incremental sales and brand reach.
- Bachelor’s degree in marketing, business, or a related field.
- Proven experience in Digital Marketing, preferably in the retail or e-commerce industry.
- Strong analytical skills and proficiency in data-driven decision-making.
- Proficiency in digital advertising platforms, including paid social, SEA (PPC), and display media.
- Experience in managing and optimizing affiliate marketing programs.
- Excellent project management and budgeting skills.
- Creative thinking and a results-oriented mindset.
- Strong communication and interpersonal skills.
- Ability to thrive in a fast-paced, dynamic environment.
Join Sterling Home, where culinary excellence, brand integrity, sustainability, and continuous improvement are at the core. Embark on a rewarding journey with us!
Apply now and be a key player in our exciting journey!
