Digital Marketing Officer

Job Purpose

This is an exciting and unique opportunity to be involved in the creation of the East Midlands Combined County Authority (EMCCA), following the historic signing of an East Midlands devolution deal in August 2022. The programme of work is complex involving many stakeholders including city, county, district and borough councils, the D2N2 Local Enterprise Partnership, local universities and colleges, and Government departments. The programme is high profile with intensive involvement from leaders and chief executives, as well as senior stakeholders from across the region and central government. Given this context, there is a significant need for communications planning and delivery including election awareness campaigns, stakeholder engagement and being ready to deliver when the first Mayor takes up their term of office. Self-starters definitely required, with an interest and knowledge of local government and politics an advantage.

The roles will be hybrid but travel across the region (Notts and Derbyshire) may be necessary. This is likely to include a weekly meeting at Derby City.

Initial 6 months

Plan, design, deliver, manage and evaluate integrated (i.e. with offline channels) digital content by undertaking activity, projects and campaigns with a focus on user needs, organisational reputation, savings, income generation and cost avoidance.Key ResponsibilitiesContribute to strategic planning and objective setting by monitoring and evaluating work requirementsCreate digital content as part of a multi-disciplinary team (alongside interaction and visual designers, developers, communications and Marketing Officers and other professionals)Create digtal solutions through a creative and innovative approach using service and process design skillsComply with brand guidelines and interpret visual identity onlineComply with, manage and communicate the organisation's content and web standards, ensuring that key elements are built in to digital services from the outsetEducation and KnowledgeEssential service specific qualificationEvidence of continuous professional developmentComprehensive knowledge of the main issues and influences affecting the service areaEssential service specific knowledge of the latest developments in the field of digital content, technology and communicationSkilled in creating multimedia content for digital channels including writing for information and interaction content for the web, micro-copy for eForms or systems and Digital Marketing such as social media and emailExperience of creating customer journeys and use of tools to communicate these such as process and touchpoint mapsExperienceMinimum of 3 years experience within a digital environment