Digital Marketing Operations Lead - Temp Until End Of Dec 2025

Digital Marketing Operations Lead - Temp until end of Dec 2025
Salary: £39,524 to £46,499 (dependent on experience)
Contract type: Temporary: Fixed Term Contract or Secondment
Hours: Full Time
Location: Poole, Dorset, England
Location description: Based in Poole (Hybrid) or Homeworking with occasional travel to Poole may be considered for the right applicant.
Interview location: Initial interview will be remote, with second round held in Poole.
Interview date: w/c 26th February
Closing Date: 18-02-2024
About us
Our purpose is simple, to save lives at sea. Our crews risk their lives every day to save those who are in danger of drowning, and our volunteers tirelessly raise the funds we need to support them.
As part of the Digital and Technology Futures team, the role of Digital Marketing Operations Lead is an exciting opportunity to shape how we deliver more impactful fundraising, marketing and water safety campaigns across a variety of digital channels.
Some of the benefits
- Salary of £39,524 to £46,499 (dependent on experience)
- Flexible working
- 26 days’ annual leave plus Bank Holidays
- Outstanding pension scheme (contributions of up to 16% of basic salary)
- Life assurance
- Health and dental cashplan option
About the role
The Digital Marketing Operations Lead is a new temporary role that will work closely with digital, fundraising, marketing, creative and data teams to build a robust practice for key supporter journeys and touchpoints. This role will be focused on 3 primary areas:
- Rolling out new marketing and digital functionality in large and complex organisation – define and implement an operating model, develop training and guidance for staff and volunteers.
- Fundraising and event management – continuous improvement of our fundraising event platform to enable thousands of supporters every year to raise money for the RNLI. The events or activities can be anything from running in the London Marathon, putting on a bake sale, taking part in the RNLI May Day mile, or raising money for a Lifeboat station.
- Working with the Digital Experience Manager, Digital Platform Lead and Digital Performance Lead, you will also be an expert in defining how we deliver personalised supporter experiences across our digital touchpoints.
In your role, you’ll be responsible for all aspects of Marketing Operations on the platforms and touchpoints you are working on. This includes the process design and operating model. Once the tools are up and running, the focus will be on evolving, optimising the platforms, and training others to get the most out of them.
About you
You are a bit of an all-rounder that is obsessed with blending technology, data and process to create the best supporter journeys possible. You must portray a high comfort level and thrive working with marketing technology tools and want to connect them to other touchpoints or data sources to craft even better support experiences. You are comfortable collaborating with people from across the organisation: from fundraisers to data engineers.
You’ll have demonstrable experience in one or more of the following areas:
- Digital marketing, content management, CRM or other event or marketing journey workflow tools.
- Data and evidence driven decision making.
- Exceptional communication using a mix of diagrams, verbal and written comms.
- Facilitation and collaboration with technical and non-technical people.
- Working within a Digital Marketing, fundraising or tech product environment.
- Training staff or volunteers in digital skills.
Safeguarding
The RNLI is committed to safeguarding; ensuring the welfare of children, young people and adults at risk. We expect all employees and volunteers to share this commitment and have a zero tolerance approach to proven incidents of bullying, abuse, harassment or exploitation. The suitability of all prospective employees and volunteers will be assessed during the recruitment process in line with this commitment. This will include relevant criminal record checks being carried out dependent on the eligibility of the role. (England & Wales; DBS check, Scotland; Disclosure Scotland PVG, Northern Ireland; Access NI, Republic of Ireland; Garda Vetting; International, International Child Protection Certificate process).
Diversity at the RNLI
Our staff and volunteers have been saving lives at sea without prejudice for nearly 200 years. We respect and value diversity of background, skills and perspectives within our teams, and consider it essential to help us deliver a world-class lifesaving service. We are an inclusive organisation and welcome applications from everyone. In addition to having the skills needed for the role, we also look for applicants who share our commitment to living our RNLI values (trustworthy, courageous, selfless, and dependable), and helping us work towards Our Vision: To save Every One.
So, if you’d like to join us as a Digital Marketing Operations Lead, please apply via the button shown. This vacancy is being advertised by Webrecruit. The services advertised by Webrecruit are those of an Employment Agency.